Marketing: Twitter

The Past Month's Activity graph of the search shows that there is not much action on the #businessplans hashtag.  Besides, if I want to find individuals who need help with their business plans, they are probably not going to use the term in the plural.  So I try #businessplan, with better results.

business plan - hash tag

Here's another directory of hashtags in use, called Twubs. You and your colleagues can create your own hashtag by adding # to your own keyword or keyword phrase, like #mykeyword.  They don't need to be listed in any directory, and you don't need anyone's permission.

Business Intelligence from Hashtags

When someone uses a hashtag, they want to connect with others on that topic.  Thus hashtags are often used by those promoting products or services, or those trying to find others relating to those keywords.  The first group are likely to be competitors, and the second, potential prospects.  You can see examples of both in the graphic above.  This gives you basic business intelligence and leads.

Related Posts

Twitter Research Part 1: Tap the Power of Twitter Search for Business Intelligence and Prospects

Twitter Research Part 3:  Twitter Emotions and Questions for Business Intelligence and Prospects

How To: Use Twitter's Advanced Search Features Mashable blog

Viral Tweets: Rand Fishkin on How To Get Re-Tweeted 52 Links on Twitter for Business, with Brief Descriptions

Who's On Twitter?  What Happens Why You Shake Hands With Your Followers?

Peg Corwin, SCORE Chicago View more posts by Peg

Peg Corwin


I am really getting into

I am really getting into Twitter at the moment, this post has given me something else to check out!

Coaching for career, business and personal success

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