Marketing: Men and Women Use Social Media Differently

Are Women More Connected?

Do you use social media in your business? I hope so. Chances are you’re also using it differently than a male business owner would, according to an interesting article in ForbesWoman. Jenna Goudreau, author of the article, reports that Facebook is 57 percent female and attracts 46 million more women per month than men. Women on Facebook have 8 percent more friends than men do and are more active, accounting for 62 percent of the sharing on the site. While women are majority users on the top social networking sites including Twitter, MySpace, Bebo and Flickr, men predominate on sites like Digg, YouTube and LinkedIn, which focus less on discussion and more on promotion and content. About 20 percent more men than women visit YouTube weekly, for instance. Experts cited in the article say women use social media sites to connect with others and share personal information; men use them to promote their skills, gather information and contacts, and boost their own status. As a business owner, you can use this information to assess how you and your company use social media. If you’re trying to attract women customers, do what one entrepreneur in the story does and use conversation-based sites like “mommy blogs” and Facebook to encourage dialogue and interaction. Trying to attract male customers? Use “transactional” sites like LinkedIn and YouTube to share information, articles and tools that they may be interested in. Also assess whether, just because you’re female, you may be leaning too heavily on female-focused forms of social media without realizing it. If you’re trying to reach men, you need to go where they go online—even if that’s outside your comfort zone.
Rieva Lesonsky
<p> Rieva is CEO of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. She was formerly Editorial Director of Entrepreneur Magazine and has written several books about small business and entrepreneurship. <br /> <a href="" target="_blank" title="GrowBizMedia"></a> | <a href="" target="_blank" title="Rieva on Twitter">@rieva</a> | <a href="" title="blogs by Rieva">More from Rieva</a></p>


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