Networking: Strength (and Power) in Numbers

The Importance of Networking in a Tough Economy

With the economy on a roller coaster ride that seems like it’s never going to end, where can small businesses turn for help? One place is to each other.

I was reminded of this recently when I read an article in The Seminole Voice about Rep. Suzanne Kosmas (D-FL), who held a roundtable with a group of women small-business owners to talk about state and federal resources that could help them get through the tough economy, as well as brainstorm ideas. Kosmas said she initiated the meeting because she is focused on supporting small businesses in Central Florida, especially those that are women-owned.

While Kosmas’ primary purpose in holding the event was to inform women of the services available to help them from Washington, I think it had an equally important purpose: bringing entrepreneurs together to help each other.

"Small businesses are going through a very difficult time,” said one event attendee. [But. this meeting] “gives us energy to come together to support each other and to survive."

Women are natural networkers—we love getting together to vent, encourage and support each other. So why not do the same as business owners? You don’t need to wait for your chamber of commerce, local government representative or other official organization to bring you together. Do it yourself.

By banding together, women entrepreneurs can come up with new ideas to keep their businesses surviving in these tough times. Who knows? Get enough women together with enough clout, and you might even be able to make a difference in your state legislature or in Washington.

Rieva Lesonsky
<p> Rieva is CEO of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. She was formerly Editorial Director of Entrepreneur Magazine and has written several books about small business and entrepreneurship. <br /> <a href="" target="_blank" title="GrowBizMedia"></a> | <a href="" target="_blank" title="Rieva on Twitter">@rieva</a> | <a href="" title="blogs by Rieva">More from Rieva</a></p>


Great article! Remembering

Great article! Remembering what makes us unique as women is an important part of our business strategy. It's helpful to stay true to who we are and incorporate this into our businesses. Feel free to visit my site as well!

Post new comment

The content of this field is kept private and will not be shown publicly.
This question ensures you are a human visitor to prevent automated spam submissions.
Enter the characters shown in the image.