Marketing: Small Businesses Have Big Marketing Plans

Find Out How Your Marketing Plan Compares

How do your small business’s marketing plans measure up compared to those of other entrepreneurs? Ad-ology Research’s 2011 Small Business Marketing Forecast found that while small companies are still focusing on websites and e-mail as marketing tools, their interest in new tactics like online video, group deal sites and mobile marketing is on the rise.

According to Ad-ology’s survey, the overall outlook for marketing is positive this year. Nearly half of SMB owners plan increased ad spending for 2011, compared to just 29 percent who had planned to spend more in 2010. And 64 percent say they have a website, up from 53 percent last year.

Some 45.5 percent of small businesses plan to spend more on online video this year, up from 28 percent in 2010. More than 36 percent will increase spending on mobile apps and advertising, up from 21 percent last year. And some 15 percent say they will spend more on group deals and social couponing sites like Groupon and LivingSocial.

Maybe it goes without saying, but Ad-ology found small business owners’ interest in using Facebook, Twitter and other social networks for business also rose quite a bit, with a focus on generating leads.

But social media and new marketing tools aren’t the only focus of small business marketing spending. Fifty percent say they plan to devote more resources to trade shows in 2011; 24.9 percent say they will increase spending on direct mail; and 19.2 plan to spend more on newspaper advertising.

Are your marketing plans for 2011 optimistic? Where will you be putting your marketing dollars? A SCORE Mentor can help you figure out the best marketing strategy for your business. Find one 24/7 at SCORE’s website.

Rieva Lesonsky
<p> Rieva is CEO of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. She was formerly Editorial Director of Entrepreneur Magazine and has written several books about small business and entrepreneurship. <br /> <a href="" target="_blank" title="GrowBizMedia"></a> | <a href="" target="_blank" title="Rieva on Twitter">@rieva</a> | <a href="" title="blogs by Rieva">More from Rieva</a></p>


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