2014 Small Business: Customer-Friendly Websites

This month's SCORE Infographic has gathered statistics on small business websites and how customers are using them.

Customer-friendly websites.The critical storefront for small businesses.

  • 97% of consumers search online for products and services.
  • 70% compared prices or read reviews
  • 91% have visited a store because of an online experience

    small business websites, customers

Yet many small business websites simply aren't built for success: 

  • 70% have no call to action
  • 27% don't provide a telephone number
  • 50% of online sales are lost when visitors can't find content

Smartphone Shopping

  • 4 out of 5 have used a smartphone to shop
  • 96% researched a product or service on their phone
  • 73% of mobile searches trigger follow-up sharing, calls, sales, or store visits

Download this month’s SCORE Infographic for the full picture on all these stats.

Bridget Weston Pollack
<div> <span style="font-size: 13px; line-height: 18.0049991607666px; text-align: justify;">Bridget Weston Pollack is the Vice President of Marketing & Communications at the SCORE Association. In this role, Bridget is responsible for all branding, marketing, PR, and communication efforts. She focuses on implementing marketing plans and strategies for the organization to facilitate the growth of SCORE’s mentoring and trainings services.</span></div> <div> <a href="http://www.score.org" target="_blank">SCORE.org</a> | <a href="http://www.facebook.com/SCOREFans" target="_blank">Facebook</a> | <a href="http://twitter.com/scorementors" target="_blank">@SCOREmentors</a> | <a href="https://www.score.org/author/Bridget-Weston-Pollack/all-posts">More from Bridget</a></div>

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