Non-profits Using Savvy Marketing To Further Their Mission

There are 1.4 million non-profits (tax exempt) in the United States today. And, 61% have annual revenues under $100,000.

Non-profits are using savvy marketing to further their mission.

7% have revenue of $100K-$250K
4% have revenue of $250K-$500K
3% have revenue of $500K-$1M
4% have revenue of $1M-$5M
1% have revenue of $5M-$10M
1% have revenue > $10M
19% unreported

Donations Facts

72% comes from individuals

15% from foundations

6% from coorporations

23% Return rate for first-year donors​

58.4%Return rate for multi-year donors

Communication is Key!

25% of non-profits have a content marketing strategy

63% send an email within 30 days of signup

Online Fundraising Up For 2013...

...But mobile is an area where non-profits can improve:

32% Increase in mobile subscriber lists

62% of Gen Y donors would give via mobile devices

84% of donation landing pages are NOT optimized for mobile

Download this month’s SCORE infographic for the full picture of how non-profits are benefiting from using savvy marketing strategies.



Bridget Weston Pollack
<div> <span style="font-size: 13px; line-height: 18.0049991607666px; text-align: justify;">Bridget Weston Pollack is the Vice President of Marketing & Communications at the SCORE Association. In this role, Bridget is responsible for all branding, marketing, PR, and communication efforts. She focuses on implementing marketing plans and strategies for the organization to facilitate the growth of SCORE’s mentoring and trainings services.</span></div> <div> <a href="" target="_blank"></a> | <a href="" target="_blank">Facebook</a> | <a href="" target="_blank">@SCOREmentors</a> | <a href="">More from Bridget</a></div>


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