What Works Best for Your Business on Social Media?

You may think you’re a social media guru and have almost as many followers as Kim Kardashian, but if you’re not reaching your target audience, you may as well go back to hustling up new business by passing out flyers. Smart business owners know that success on social media requires targeting your ideal customer, not just any random person.

So where are you customers hanging out on social media?

And what are they doing once they sign in? Your strategy should come from your analytics. Use the analytics tools available on social media sites to track and dissect your audience before you craft your social media marketing plan.

Do your customers have questions about your products or services, or are they using the platform to see what other people are purchasing? What kinds of posts or tweets are getting shared and which stagnate? If customers do click through to your website, how long do they stay? All these and more are questions you need to find the answers to.

Although what works for some businesses and industries won’t work for others, here are some demographics to get you started:

  • Facebook is still the most popular social media site for adults, but less so for teens. Some 3 million young people ages 13 to 24 have left Facebook since January 2011. Most users are college-educated males over age 55.
  • LinkedIn, which has carved out a niche for itself in the business and professional category, has increased engagement and is populated by a high-income and highly educated user base.
  • Snapchat, the hot photo-sharing app, has a mostly young female audience and very high engagement.

Here are more facts from the latest Pew Research study:

  • Pinterest (21 percent) is now more popular than Twitter (18 percent) among Internet users. 
  • Women are four times more likely to be Pinterest users than men.
  • Twitter and Instagram are still youth-dominated platforms, while 23 percent of Internet users aged 50+ use Pinterest.
  • Contrary to popular belief, most people aren’t using multiple social networks. Over 50 percent of Internet users either don’t use any social networks, or use just one (usually Facebook).
  • Facebook and Instagram users are the most engaged. Around 60 percent of their users sign in every day (compared to 46 percent of Twitter users).

Not sure how to get started on social media or how to use your time there most effectively? Your SCORE mentor can help. Visit www.score.org to find a mentor today.

Rieva Lesonsky
<p> Rieva is CEO of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. She was formerly Editorial Director of Entrepreneur Magazine and has written several books about small business and entrepreneurship. <br /> <a href="http://www.growbizmedia.com/" target="_blank" title="GrowBizMedia">GrowBizMedia.com</a> | <a href="https://twitter.com/rieva" target="_blank" title="Rieva on Twitter">@rieva</a> | <a href="https://www.score.org/author/Rieva-Lesonsky/all-posts" title="blogs by Rieva">More from Rieva</a></p>

Comments

We need to do things which

We need to do things which benefit our society. We should not do anything which benefits the social media alone. Why should we show off?

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