B2B Content Marketing: Focus on Providing Value

Our newest infographic, B2B Content Marketing Best Practices, reveals the mystery of marketing your business-to-business endeavor. It’s easy to be intimidated by even basic marketing techniques when you cater to other businesses who are trying all the same tactics as you to increase awareness and create bonds with customers.

When it comes to B2B content marketing, it’s all about consistency. Research from the Content Marketing Institute showed that 42% of B2B businesses publish marketing content more than once a week. But it’s not all about blog posts: that content ranges from white papers, to product data sheets, to case studies, videos, and even podcasts.

The common thread through those various types of marketing content? Shareability.

Your audience is more likely to share content that’s visually appealing, well crafted, and practical. B2B buyers tend to share blog posts, infographics, and videos most, but consider your own target market before you jump into creating one of these content types.

Steady marketing efforts can increase both brand awareness and your bottom dollar. Marketers who have prioritized blogging -- by making time for consistent, thoughtful content production -- are 13 times more likely to see a positive return on that time spent. Those marketers see a dramatic increase in links back to their site, and get 60% more leads than non-bloggers.

You might be surprised to learn that long-form content (1500 words or more) is more likely to be shared. These content offerings offer a deep dive into a niche topic, making the post more shareable and searchable.

If you’re not occasionally producing long-form content as a part of your content marketing plan, it may be time to brainstorm in-depth content options that can benefit your business while piquing your customers’ interest.

Download this month’s infographic for more details. To create a marketing plan for your small business, connect with a SCORE mentor.

Bridget Weston Pollack
<div> <span style="font-size: 13px; line-height: 18.0049991607666px; text-align: justify;">Bridget Weston Pollack is the Vice President of Marketing & Communications at the SCORE Association. In this role, Bridget is responsible for all branding, marketing, PR, and communication efforts. She focuses on implementing marketing plans and strategies for the organization to facilitate the growth of SCORE’s mentoring and trainings services.</span></div> <div> <a href="http://www.score.org" target="_blank">SCORE.org</a> | <a href="http://www.facebook.com/SCOREFans" target="_blank">Facebook</a> | <a href="http://twitter.com/scorementors" target="_blank">@SCOREmentors</a> | <a href="https://www.score.org/author/Bridget-Weston-Pollack/all-posts">More from Bridget</a></div>

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