Honor Your Favorite Small Businesses with #SmallBizSalute

National Small Business Week was first celebrated in May 1963 to recognize the work of American small business owners and entrepreneurs. It’s a fantastic celebration of innovation, collaboration and perseverance.

But The UPS Store doesn’t think one week is enough. They created the #SmallBizSalute campaign for the entire month of May.

Want to join in the celebration of small businesses? Send a salute!

#SmallBizSalute recognizes small business owners around the country during Small Business Month.

Salute your favorite local small business owner by posting about them on social media with the hashtag #SmallBizSalute. It’s our chance to recognize and celebrate small business owners who do so much for our local communities and economies. Who’s your favorite small business owner? Share what makes them special with a #SmallBizSalute!

Why your #SmallBizSalute matters

Your salute is a great way to attract more customers to your favorite local brands. It’s a form of word-of-mouth marketing, a popular way for increasing brand awareness, which is always important.

In fact, marketing is a huge concern for small business owners. The UPS Store conducted a survey of 500 business owners this spring to determine their views on marketing.

One-third of respondents said “marketing or branding my business” was their biggest business challenge. To put it into perspective, that challenge beat out lack of time (23 percent) and lack of financial resources (23 percent).

Approximately half of all respondents listed marketing as a top business priority. Young business owners in particular value marketing — 67 percent of respondents aged 18 to 34 were significantly more likely to prioritize marketing. Meanwhile, about half of older business owners listed marketing as “very” or “extremely” high in their business priorities.

Marketing interest, however, doesn’t always line up with finances. Seventy-seven percent of respondents spend less than 25 percent of their business budget on marketing. More than one quarter of respondents said that finances are their biggest barrier to marketing their business, while one third said they didn’t have time to create a marketing plan.  

So along with a celebration of small business, your #SmallBizSalute helps spread the word about your favorite local company. Send your salute today!

Michelle Van Slyke
<div> Michelle spent the first 15 years of her career at Ford Motor Company and more recently at Jacuzzi Group Worldwide and Raley's, a supermarket chain. She holds a bachelor’s degree from University of Southern California as well as a master’s degree in business administration from the University of Notre Dame.</div> <div> <a href="http://www.theupsstore.com" target="_blank">TheUPSstore.com</a> | <a href="http://www.twitter.com/mkvanslyke" target="_blank">@MKVanSlyke</a> | <a href="/author/michelle van slyke/all-posts" target="_blank">More from Michelle</a></div>


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