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// by Bridget Weston Pollack / Apr. 29, 2016 1 comments | ||
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(pictured above: Giselle Chapman, SCORE client; Monica Kang, SCORE client, founder of InnovatorsBox and 2016 American Small Business Champion; David Bobbitt, SCORE Foundation President) Washington, D.C. is a city known for its power. Although it’s home to plenty of inspiring museums, it’s not usually a city known for its creativity. Monica Kang wants to change that. She’s experienced the struggle between practicality and innovation firsthand as a former government affairs professional who felt creatively stifled. Kang founded InnovatorsBox last year to nurture a community that empowers professionals to practice creative skills.InnovatorsBox hosts workshops, meetups and coaching programs, providing tools and techniques for members to be creative in a supportive, encouraging community. “It’s difficult for professionals working in traditionally non-creative industries to practice creativity,” Kang, the founder of InnovatorsBox, recognizes. “This is especially challenging in a city like D.C. where a majority of professionals work in government, international development and banking — industries where creativity is often hampered.” She understands that not everyone can attend InnovatorsBox live events. So she figured out how to send some of the concepts from her workshops on the road in the form of a fun game. SPARK is a deck of cards, each one printed with a question about curiosity, reflection or creativity. The set, which was designed by local artist Monica Escobar Beasley and printed in the U.S., is ideal for small groups wishing to share meaningful conversation, either in work or social settings. Kang envisions eventual growth of InnovatorsBox to foster creative communities on a global scale. She also hopes to allocate funds for scholarships for potential innovators who can’t cover the full cost of her programs. An American Small Business ChampionInnovatorsBox was named a 2016 American Small Business Champion by SCORE and Sam’s Club. Kang will undergo a year of focused mentoring and will use a $1,000 gift card from Sam’s Club to purchase artistic materials to help her participants in their creative projects. “Already, the online resources and webinars from SCORE have helped me immensely in navigating the waters of entrepreneurship,” Kang says. She works with Karen Williams from SCORE’s Washington, D.C. office and recently attended SCORE’s Spring Training program for American Small Business Champion winners from around the country. Kang hopes to learn more about fostering a sustainably as the sole founder of her company. Want to learn how your business can grow? Contact a SCORE mentor today. | ||
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// by Rochelle Robinson / Apr. 28, 2016 0 comments | ||
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Being a small business owner requires a great deal of work, especially when you have lots to do but limited support and hours in a day. Here is a list of free or low-cost tools that can help you better manage your business:1. Project Management - TrelloTrello allows you to view your project goals, tasks and assignments in a single glance. By using the visual boards, you can collaborate with an unlimited amount of people, drop and drag cards and create checklists for better project management. Trello offers a free version that integrates with Dropbox and a Business Class version for under $9. 2.File Management - DropboxAccess documents, photos, videos and music from anywhere using Dropbox. If you have large files to share, you can upload to your Dropbox account, and give the link with anyone. Dropbox Basic is free for individuals offering 2GB of storage space and 30 days of unlimited file recovery. Paid plans are available which offer more storage space and additional features like password protected links. 3.Financial Management - WaveWave is a free cloud-based small business accounting software that can generate accounting reports, like balance sheets and accounts payable reports. It also supports billing and invoice reminders and payroll integration. Wave can by synced up to online payment systems, like PayPal or your bank account. 4.Communication – Google VoiceGoogle Voice provides a centralized way to manage your phone numbers. Google Voice provides a telephone number based on you selected area code. Users can make calls and texts and receive calls through the web portal. Google Voice also transcribes voicemails to text and lets you forward calls to another number. 5.Human Resources – ZenefitsZenefits is a human resources information system offering free management services. Zenefits covers human resource tasks, like payroll, benefits, time, staff and compliance for the Affordable Care Act and COBRA. It also provides management solutions, like paystubs, employee handbooks and tax withholding forms. 6.Email Management – MailChimpMailChimp is an email marketing service that lets users create, design, share and track several email newsletters. MailChimp offers pre-designed templates or allows you to enter your own HTML code from any location. Users can track the open rate, click-through and various analytics through their custom reports dashboard. MailChimp is free to users with up to 2,000 subscribers and allows for 12,000 emails per month. What business tools would you add to this list? | ||
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// by ATT Business Circle / Apr. 27, 2016 0 comments | ||
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One of the most important steps in any marketing campaign is measuring the results. Using web analytics allows you to measure the results of your online marketing and your website’s effectiveness. Sound intimidating? It isn’t. Google Analytics is free and is a good place for most small-business owners to get started. Google also provides a lot of guidance on how to use it. Here are tips for using web analytics to measure your online marketing results:Set up your analytics based on the goals for your website. Those might include generating leads, actually making sales, educating customers about your product or getting customers to fill out a contact form. You may have different goals for different website pages. Be sure to measure data that’s tied to your goals. For example, if your goal is to educate customers, pay attention to the amount of time customers spend on the site and how many pages they view. Those numbers will show if they’re interested enough to keep digging for more information. Understanding analytics termsHere are some things you can measure using Google Analytics.
What do these numbers mean?The most important measurements for your website will vary depending on your business and your website goals. For example, if you want to expand your business nationally, measuring how many people visit your website from out of state, and which states they come from, could be important. Whether your measurements indicate success or failure will also vary. If your goal is to get customers to your website to fill out a contact form, a high bounce rate isn’t a bad thing as long as the one page most visitors go to is the contact form. On the other hand, if your goal is to sell products, a high bounce rate is bad, because it means few visitors are buying. With web analytics information at your disposal, make adjustments to your website and your digital marketing efforts to improve results. For instance, if most of your visitors come from your email newsletter and very few come from search engine results, find out why. Maybe you’re not posting on Facebook® often enough or aren’t including enough calls-to-action in your posts. Remember, web analytics display trends over time. Review your analytics at least once a month to get a better overview of what’s happening. Then, make changes as needed, and use your analytics to see how well they succeed. | ||
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// by Rieva Lesonsky / Apr. 26, 2016 0 comments | ||
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Are you a digital marketing ninja, a novice or somewhere in between?A recent survey of small business owners from Yodle has some insights that will help you see where you stand. Most small business owners claim to be familiar with the basics of social media, content marketing and email marketing. In fact, nearly one-fourth say they are either advanced or "an expert" when it comes to email marketing and social media. As for social media, 80 percent of small business owners are using it for marketing purposes with varying degrees of effectiveness. 51 percent have seen either some or “a lot of” new clients as a result; however, nearly three in 10 say they aren’t getting any new clients as a result of their social media outreach. Only 40 percent of small business owners say they are satisfied with their current business website. 48 percent don't have a mobile-optimized website yet, 14 percent don't send mobile-optimized emails, and 40 percent admit they don't know much about pay-per-click ad campaigns. Entrepreneurs in the survey say the hardest parts of acquiring new customers are "Finding and targeting new leads" (38 percent), "Getting noticed over our competition" (30 percent) and "Costly ad campaigns" (28 percent). Digital marketing can help with all of these challenges—and getting savvier about online marketing can help you get better results. How does your online marketing knowledge compare to that of the entrepreneurs in the survey — and how can you improve your results? Here are some tips:
One easy way to stay on top of what you need to know: Talk to the experts at SCORE. They can show you the ropes, and connect you with resources to take your digital marketing to the next level. Visit www.score.org for more. | ||
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// by The UPS Store / Apr. 25, 2016 0 comments | ||
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Creating a new business can be a tough journey. Doing so while working full-time may seem tougher, but this route actually offers several benefits. You can continue earning money to put towards your startup. But even if you only work an hour a week building your company, you still need a business plan. A business plan is critical to every small business, even for pre-startups. Why do you need one so early? It serves as your map through what might be a bumpy journey. A business plan gives you the best shot at a smooth ride. Business plans typically have four sections: the Executive Summary, the Business Details, Financial Forecasts and Supporting Data.The Executive SummaryThe summary does just what the name implies: sums up all the information in the business plan. It works as a short sales pitch for your business. Also, if you need funding, this is often the most important (or only) section potential lenders will read, so include all major information. You want to write this last after you’ve finished the other sections. The Business DetailsIn this section, explain your business model, what your business does and how you will make money.
The Financial ForecastAnother necessary section in your business plan is the financial forecast. Here you detail how much it will cost to start the business, where the money will come from and how you will spend it. You also include financial projections for growth.
Supporting DataThis critical part provides backup evidence for everything you included in the business plan. Some data includes the size of the market for your product or service. Creating a solid business plan will help you focus on what’s necessary to succeed. Read the remaining steps to entrepreneurship in the “16 Steps to Starting a Business While Working Full Time” guide. SCORE and The UPS Store partnered to create this ebook to help people like you realize the dream of business ownership. Remember that you don’t have to go on this journey alone. Connect with a free business mentor at SCORE, and use the small business resources at The UPS Store near you. For more guidance on business plans, see SCORE’s business plan template gallery. Good luck on your exciting endeavor! | ||
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// by Bridget Weston Pollack / Apr. 22, 2016 0 comments | ||
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You’re ready to offer ecommerce to expand the reach of your small business. Congratulations! Now, which ecommerce solution are you going to choose? Don’t worry — we don’t expect to see you hand-coding your own online shop. So many ecommerce platforms have popped up in the past few years that there’s a fit for almost every type of business. Which ecommerce option is best for your small business?Online merchant accountIf your needs are simple -- perhaps you’re scheduling appointments and require a deposit at the time of booking -- consider an online merchant account. A payment processor can help you open an online merchant account, or check with the bank you already use for your business. PayPal offers another method of integrating ecommerce into your website without needing a merchant account. Major online merchant account options include Cayan, Quickbooks Payments, GoEmerchant and Flagship Merchant Services. Online shopping cart or ecommerce softwareThey have many names, but these tools help you build an online shop into your existing website or alongside it. Online cart options can offer beautiful layouts, high-resolution images and plenty of space to describe your products or services. If you’re offering digital products, check out options like eJunkie, ClickBank, Gumroad or Fetch. If you offer physical products, consider Shopify, Big Cartel, Volusion or Bigcommerce. Website builderWhere did you purchase your domain or web hosting? You might be able to sign up for ecommerce features in the same place you built your business website. Ecommerce offerings might not be as vibrant as choosing a specialty ecommerce software solution, but you can rest assured your online shop will match the look and feel of your entire web presence. GoDaddy, Squarespace, Wix and Weebly all offer ecommerce integration. Ecommerce marketplaceWant to get your niche, handmade, or vintage products in front of as many viewers as possible? Turn to ecommerce marketplaces like eBay, Etsy, Amazon Handmade or StoreEnvy. These platforms may have limited customization offerings and usually live separately from your website. But great minds think alike, and if your audience is already shopping on one of these sites, you may want to join them there. Before you sign up for the first ecommerce platform you stumble upon, consider the following:
What ecommerce solution is best for your small business? Meet with SCORE mentor to review your products, services and goals. | ||
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// by Jeanne Rossomme / Apr. 21, 2016 0 comments | ||
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Growing your small business is exciting and challenging, but with growth, comes more work. And the number of hours in a day remains the same. How can you do it all? Here are some resources for tackling that task list as effectively and cost efficiently as possible.Resources are listed from least expensive (but less skilled and needing more specificity and direction) to most expensive (but self-directed and with expert knowledge). Local college internsUniversity students are desperately looking for meaningful work experience to add to their resumes. Post your project on internship boards at your local university or community college. You can get interns for free, but paying at least minimum wage is a good way to keep things professional and keep everyone motivated. TaskRabbit“We do chores. You live life.” TaskRabbit finds you help for those not-tough-but-time-consuming tasks that sap your hours and energy. You can hire a person to help gather business cards at your next event, deliver items to clients or organize your contacts… and all at a reasonable price. For example, one owner uses TaskRabbit to help her with set up for trade shows and cooking demos. UpWork“Where will great work take you?” Whether you need a writer to knock out a 500-word blog post or a full-fledged software development team to support your business, UpWork allows you to easily search for freelancers with specific skills. HourlyNerd“Business experts on your terms.” HourlyNerd is great if you are looking for a consultant to create a polished pitch deck, conduct a sophisticated market analysis or just has loads of experience at an executive level in a given industry. I recently used HourlyNerd to find a cluster analysis statistics expert. You can hire amazingly highly qualified people for a select project – and therefore at a fraction of the cost of an employee. But how do you vet the many options presented at these sites? Here are a few best practices from owners who have learned from good and disappointing experiences:
Perhaps the most important part of using these resources is letting go. You can start leveraging others and as they say, working “on” rather “in” your business. | ||
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// by ATT Business Circle / Apr. 20, 2016 0 comments | ||
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Play it safe by implementing smart data backup procedures right from the start of your business.No matter what kind of small business you’re starting, protecting your computers and data from theft, viruses or disaster is critical. You’ll have customers’ financial information, personal information and your own business information, such as bank accounts, to protect. That’s why planning and implementing a business backup system should be part of every startup plan today. There are two aspects to business data backup: backing up and storing your data, and then being able to retrieve and restore it if needed. The most basic form of business backup is plugging an external hard drive into your computer. While this certainly is a good first step, it also has limitations—a lot of them. You’ll have to configure the drive, set up the backup and regularly check to make sure it’s working. Hard drives can fail, which leaves you without a backup. And the biggest limitation, of course, is that if a fire, flood or other disaster destroys your business, it will also destroy that hard drive—and all the data stored on it. Having a local backup is only half of the equation. More and more small businesses are turning to cloud backup services, which offer convenience, simplicity, and reliability. Cloud backup means your data is backed up into the cloud—that is, online—rather than onto a physical server or drive on your premises. Although there are many offerings in this space, some focused purely on backup services include CrashPlan, BackBlaze, and AT&T Tech Support 360 Backup and Go. Not all cloud backup solutions, however, are created equal—and while it’s simple to sign up with a backup service, switching to a new one if you’re dissatisfied can be quite a hassle. Before you choose a cloud backup provider, ask yourself these questions:Where do you store the data? Some companies store data offshore, which can be riskier because there is less regulation overseas. For best results, use a provider that stores your data in the U.S. How is the data backed up? Good cloud backup providers will have redundant systems, so there is backup of your backup in case something happens on the cloud company’s premises. Ask what kind of disaster recovery plan the company has in place. Does the service support file revisions? This allows you to go back to an earlier version of a file, which can be extremely helpful. How much will it cost? Do they charge per GB (gigabyte) or is it a flat rate for unlimited storage? Is there any fine print for “unlimited” backup? And do they back up all types of files? Some providers will skip larger file types, such as videos or digital software downloads, which means you don’t have a complete set of your data backed up. Some providers might charge you to download your data which could become expensive. How quickly can my data be restored? Just because your data is backed up doesn’t necessarily mean you can instantly get it back. Find out how long it will take to restore lost data, whether that’s immediately, a matter of hours, or a matter of days. Time is money; being without critical information for days or weeks can hamstring your business. Some cloud backup providers have an option to courier your data on a hard drive, so you’ll have it all back within one or two days. If your industry requires you to meet certain security standards for your data, make sure the provider you choose can help you meet your compliance requirements. Once you’ve selected a cloud backup provider, the rest is simple—all you have to do is sign up for the service, then select the data you want backed up and how often. A popular option is backing up and syncing continuously. This means you always have the most recent data stored, which is great if you frequently update files. Choosing the right backup solution that allows you to “set it and forget it” takes one startup hassle off your hands. | ||
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// by Rieva Lesonsky / Apr. 19, 2016 0 comments | ||
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Small business owners have adopted social media marketing in a big way, according to the results of a recent survey by Clutch. Almost three-fourths (73 percent) of small business owners surveyed say they either use social media for marketing purposes or plan to start doing so this year. That makes social media the number-one marketing tool for small businesses. (By comparison, 65 percent of small business owners surveyed have a company website.) But how well are small business owners using social media, and what kind of return are they getting?In general, small business owners are focused on the basics. Facebook is by far the most popular social network; 89 percent of companies in the survey use it. Twitter is used by 49 percent, LinkedIn by 42 percent, Pinterest by 31 percent and Instagram by 28 percent. Less popular (at this moment) are Snapchat (11 percent), Vine (8 percent), Medium and Reddit (both 6 percent) and Periscope (4 percent). When it comes to activity on social media, small business owners are doing very well. Just 11 percent of those who are active on social media say that they post inconsistently. The vast majority of entrepreneurs post at least once a week or more often: 35 percent post weekly, 26 percent post several times a day, and 18 percent post once a day. As for social media metrics, small business owners still have a ways to go. Their primary means of tracking the success of social media is measuring views (51 percent), posts and interactions (34 percent), audience growth (32 percent) and shares (30 percent). Only 28 percent of the small business owners surveyed say they measure the relationship between social media activity and actual revenue generation; 22 percent say they measure conversions. Are these the most important metrics to measure? Well, it depends. If your goal is just to generate chatter, measuring likes and shares could make sense. However, most of us want social media to accomplish more than just getting people talking. We want to attract new customers, make sales and increase revenues. If this is the case, you're better off tracking metrics such as conversions and sales that reflect more important actions than just clicking “like.” Clutch offers some guidance for small business owners hoping to get better at social media marketing:
Don't get discouraged: Although most of the businesses surveyed had fewer than 10 employees, the report notes that even larger companies have difficulty properly measuring and quantifying the results of their social media marketing efforts. Social media is most effective when it is part of a larger online marketing strategy, so make sure your social media posts are in tune with the rest of your marketing. Need more help fine-tuning your social media strategy? Visit www.score.org to get advice from a SCORE mentor for free. | ||
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// by OnDeck / Apr. 18, 2016 0 comments | ||
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Did you know that April was Financial Literacy Month? I was tempted to call it a celebration, but admittedly, “celebration” would have been an overstatement. I understand that most entrepreneurs are more excited about their core business rather than the financial responsibilities like doing the books, filing taxes or financing their businesses—but they are all part of the package and keys to success. Understanding how business credit works is an important part of the financial literacy you need for when borrowing capital makes sense to help your business grow and thrive. If you’re unsure about how business credit works, we recently hosted a webinar discussing how your business credit profile is created and used by lenders to evaluate your credit. We also identified five things you can start doing right now to build or maintain a strong business credit profile:
If you have any questions about how business credit works, or how to build a stronger profile, join us for a live Twitter chat on 4/20 at 1:00 pm EST. We’ll be there to answer your questions. I hope you’ll join us using the hashtag #AskTy. | ||
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