How To Articles

Watch this video by Verisign to learn three tips for driving traffic to your website.

About the Author

Verisign logo - Online Marketing
 
 
 
 
 
 
 
 
 
 
Verisign, a global leader in domain names and Internet security, enables the world to connect online with reliability and confidence, anytime, anywhere. Verisign ensures the security, stability and resiliency of key Internet infrastructure, including the .com and .net top-level domains, and its Security Services include intelligence-driven DDoS Protection, iDefense Security Intelligence and Managed DNS.

I have been working on a business plan to sell sewing supplies online and am about ready to begin developing my website. What advice can you offer before I sit down with a web designer?

Setting up and managing an e-commerce website to sell your company’s products involves a lot of work and knowledge of what might boost or bust your bottom line. While specific features and functionality requirements may vary depending on your type of business, some considerations are universally important.

            A few of the must-have characteristics of an e-commerce website include:

Mobile friendly

About the Author

This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly 70 current and former business executives available to provide free, confidential, one-on-one business mentoring and training workshops for area businesses. Call 603-666-7561 or visit merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer opportunities. SCORE is a national, non-profit organization and a resource partner of the U. S. Small Business Administration.

My limousine service has done very well in its first year. Now, with additional vehicles and drivers, I’ve reached the limit of my bookkeeping capabilities and need to find an accountant. What qualities should I be looking for?

Your business success depends on many factors. Managing your money well and understanding your finances are two of the most critical. Unless you are an accountant by trade, it’s likely you’ll need some outside guidance and insight as you start and grow your company.

            Getting help from an accountant can benefit your business in a number of ways:

• An accountant can inform you of legitimate ways to reduce your tax liability.

About the Author

This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly 70 current and former business executives available to provide free, confidential, one-on-one business mentoring and training workshops for area businesses. Call 603-666-7561 or visit merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer opportunities. SCORE is a national, non-profit organization and a resource partner of the U. S. Small Business Administration.

Ask Score - August 2016 - What License & Permits are Required to Open a New Business

I’m planning to open a small bakery that will also have a few small tables for the retail trade. What licenses and permits will be required?

            Most businesses (but not all) need some sort of license or permit before officially opening their doors or working with clients. Depending on the type of business and your location, federal, state or local (or some combination of them) licensing and permit requirements might apply.

About the Author

This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly 70 current and former business executives available to provide free, confidential, one-on-one business mentoring and training workshops for area businesses. Call 603-666-7561 or visit merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer opportunities. SCORE is a national, non-profit organization and a resource partner of the U. S. Small Business Administration.

                                                                                                   

This document outlines several different ways of financing a business other than a bank loan. 

I’ve owned my own electrical contracting business since my mid-20s, and now in my early 30s, with a wife and family, I know it’s time to begin planning and saving for my retirement. Where do I start?

As a small business owner, you are responsible for saving for your own retirement. Although the demands of starting and managing your business in the here and now may dominate your thoughts, planning for the future is crucial. You need to make sure your business cannot only sustain itself, but also your personal financial well-being in the years to come.

About the Author

This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly 70 current and former business executives available to provide free, confidential, one-on-one business mentoring and training workshops for area businesses. Call 603-666-7561 or visit merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer opportunities. SCORE is a national, non-profit organization and a resource partner of the U. S. Small Business Administration.

I’ve invented a new product for infants. I’ve come up with a name and logo. How do I go about protecting them from use by others?

Do you want to legally protect your business name, catch phrase and/or logo design from being duplicated or misused by competitors? Then consider applying for a trademark from the U.S. Patent and Trademark Office (USPTO).

About the Author

This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly 70 current and former business executives available to provide free, confidential, one-on-one business mentoring and training workshops for area businesses. Call 603-666-7561 or visit merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer opportunities. SCORE is a national, non-profit organization and a resource partner of the U. S. Small Business Administration.

 

Doing social media is easy. Align your social investment to business goals to drive desired outcomes. It takes more than a pretty Facebook page! Learn How to Use Social Media for Crowdfunding Campaigns. How to choose the right social media channels that will provide the most impact for you and your brand along with the right mix of content.

About the Author

This workshop is authored by Blair Ball, SCORE Memphis Mentor, Social Media Strategist and Coach & Professional Photographer.

The technology employed to run my medical supplies business has grown larger

and more complex over the years. We’re now at the point where our own in-house

resources are really struggling to keep up, so I’m considering hiring an IT consultant.

How do I find the right one for my business?

 

In many ways, navigating the world of information technology (IT) has never

been easier. Websites that once required extensive programming and development can

now be created within hours using WordPress and other technologies. You can pick up a

Wi-Fi router and be online from anywhere in your facility the same day. The proliferation

of hardware—PCs, laptops, tablets and mobile devices—allows you to make purchases

About the Author

This column is brought to you by the Merrimack Valley Chapter of SCORE, with

nearly 70 current and former business executives available to provide free, confidential,

one-on-one business mentoring and training workshops for area businesses. Call 603-

666-7561 or visit merrimackvalley.score.org for information on mentoring, upcoming

workshops and volunteer opportunities. SCORE is a national, non-profit organization

and a resource partner of the U. S. Small Business Administration.

Ask SCORE

            I’m going to be setting up a new dental practice when I graduate this year. The equipment companies all offer both purchase and leasing options. What are the pros and cons of each?

Whether you need computers, desks, machinery or vehicles to get your small business or started or sustain its growth, the cost to acquire and maintain these items can easily overwhelm your balance sheet. But there’s another, potentially more cost-effective option—leasing.

About the Author

This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly 70 current and former business executives available to provide free, confidential, one-on-one business mentoring and training workshops for area businesses. Call 603-666-7561 or visit merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer opportunities. SCORE is a national, non-profit organization and a resource partner of the U. S. Small Business Administration.

Syndicate content