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What makes customers choose one restaurant or bar over another? Sure, the food and drinks are a major factor in their decision; so is the price. But more often than you may realize, it’s the atmosphere of your bar or restaurant that convinces customers to come in…or sends them scurrying away.

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SPIKE TV

SPIKE is honored to be among such influential companies. We are a national leader in programming that supports small business and entrepreneurship, while simultaneously entertaining the heck out of people. The brand speaks to men’s adventurous side – to work harder, be stronger and to make as much as possible along the way.

 

 

Reiva Lesonsky HeadshotRieva Lesonsky is CEO of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at Twitter.com/Rieva and visit her blog atSmallBizDaily.com. Visit her website SmallBizTrendCast to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

What makes customers choose one restaurant or bar over another? Sure, the food and drinks are a major factor in their decision; so is the price. But more often than you may realize, it’s the atmosphere of your bar or restaurant that convinces customers to come in…or sends them scurrying away.

About the Author

Reiva Lesonsky HeadshotRieva Lesonsky is CEO of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at Twitter.com/Rieva and visit her blog atSmallBizDaily.com. Visit her website SmallBizTrendCast to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

As you plan the launch of your new bar or restaurant, one of the most crucial steps to success is developing a brand. Your brand encompasses your logo, trademark and marketing materials, among other things, but it’s more than the sum of these parts. To state it simply, your brand is the image of your business.

Building a Brand for Your Bar or Restaurant

Consider two businesses that both serve frozen treats, but have very different brands: Baskin-Robbins and Pinkberry. What do you think of when you think of these two brands? Here are some words that come to mind for me:

About the Author

Spike TV Logo

SPIKE TV

SPIKE is honored to be among such influential companies. We are a national leader in programming that supports small business and entrepreneurship, while simultaneously entertaining the heck out of people. The brand speaks to men’s adventurous side – to work harder, be stronger and to make as much as possible along the way.

 

 

Reiva Lesonsky HeadshotRieva Lesonsky is CEO of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at Twitter.com/Rieva and visit her blog atSmallBizDaily.com. Visit her website SmallBizTrendCast to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

The mobile food truck craze is still going strong. If you own a brick-and-mortar restaurant, how can you take advantage of this popular phenomenon? There’s still plenty of room for more food truck players—especially in cities with big populations where the mobile trend hasn’t yet taken hold. And adding a food truck can expose your business to a whole new audience that may never have visited your restaurant.

Adding a Mobile Aspect to Your Existing RestaurantBefore you start shelling out money to outfit a truck with the latest cooking and storage equipment, however, ask yourself a few crucial questions:

About the Author

Spike TV Logo

SPIKE TV

SPIKE is honored to be among such influential companies. We are a national leader in programming that supports small business and entrepreneurship, while simultaneously entertaining the heck out of people. The brand speaks to men’s adventurous side – to work harder, be stronger and to make as much as possible along the way.

 

 

Reiva Lesonsky HeadshotRieva Lesonsky is CEO of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at Twitter.com/Rieva and visit her blog atSmallBizDaily.com. Visit her website SmallBizTrendCast to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

When most people think of technology for a food-service business, they think of a cash register. But with today’s social networks and Web-based software, that is rapidly changing. Here are 8 technology tools that you might want to consider to help you with everything from creating a full-service website with online ordering to managing a line of customers at your physical restaurant location.

About the Author

Spike TV Logo

SPIKE TV

SPIKE is honored to be among such influential companies. We are a national leader in programming that supports small business and entrepreneurship, while simultaneously entertaining the heck out of people. The brand speaks to men’s adventurous side – to work harder, be stronger and to make as much as possible along the way.

 

 

TJ McCue runs TechBizTalk, which posts product reviews to help busy business owners, and offers advice on how to start a website for businesses that need to get on the Web affordably and quickly.

In order to be successful, your bar or restaurant needs to keep current customers coming back, and get new customers coming it. Here are six ideas for promotional tactics you can use to encourage both new and repeat business.

6 Promotions Ideas for Your Bar or RestaurantIn order to be successful, your bar or restaurant needs to keep current customers coming back, and get new customers coming it. Here are six ideas for promotional tactics you can use to encourage both new and repeat business.

About the Author

Spike TV Logo

SPIKE TV

SPIKE is honored to be among such influential companies. We are a national leader in programming that supports small business and entrepreneurship, while simultaneously entertaining the heck out of people. The brand speaks to men’s adventurous side – to work harder, be stronger and to make as much as possible along the way.

 

 

Reiva Lesonsky HeadshotRieva Lesonsky is CEO of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at Twitter.com/Rieva and visit her blog atSmallBizDaily.com. Visit her website SmallBizTrendCast to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

Download this article and the 5 must have tips for marketing your bar or restaurant on Facebook.

Asian Male Restaurant5 Tips for Promoting Your Bar or Restaurant With Facebook By

Rieva Lesonsky

Are you using Facebook to promote your bar or restaurant? If not, you’re missing out. Facebook has proven to be a valuable marketing tool for millions of small businesses— and bars and restaurants are among those that can benefit the most.

About the Author

Spike TV Logo

SPIKE TV

SPIKE is honored to be among such influential companies. We are a national leader in programming that supports small business and entrepreneurship, while simultaneously entertaining the heck out of people. The brand speaks to men’s adventurous side – to work harder, be stronger and to make as much as possible along the way.

 

 

Reiva Lesonsky HeadshotRieva Lesonsky is CEO of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at Twitter.com/Rieva and visit her blog atSmallBizDaily.com. Visit her website SmallBizTrendCast to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

Your customers have many choices these days when they go out to eat, drink and socialize. How can you ensure your bar or restaurant stands out from the crowd? For a bar or restaurant, getting involved in the community is key to success. Here are five ways to make your establishment stand out.

About the Author

Spike TV Logo

SPIKE TV

SPIKE is honored to be among such influential companies. We are a national leader in programming that supports small business and entrepreneurship, while simultaneously entertaining the heck out of people. The brand speaks to men’s adventurous side – to work harder, be stronger and to make as much as possible along the way.

 

 

Reiva Lesonsky HeadshotRieva Lesonsky is CEO of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at Twitter.com/Rieva and visit her blog atSmallBizDaily.com. Visit her website SmallBizTrendCast to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

Are you using Twitter to market your bar or restaurant? Here’s the skinny: Twitter lets you send short messages (up to 140 characters) called “tweets” to your “followers” and forward other people’s tweets (“retweeting”). While Twitter is still used by just a small percentage of the online population, those users are valuable customers because they tend to be trendsetters who influence others.

5 Tips for Marketing Your Bar or Restaurant With TwitterThe famous Kogi Taco Truck in Los Angeles pioneered using Twitter for restaurant marketing; they would tweet to let customers know where the truck would be stopping next. Since then, the microblogging service has rapidly become one of the best marketing tools a bar or restaurant can use. Here are 5 tips for marketing with Twitter.

About the Author

Spike TV Logo

SPIKE TV

SPIKE is honored to be among such influential companies. We are a national leader in programming that supports small business and entrepreneurship, while simultaneously entertaining the heck out of people. The brand speaks to men’s adventurous side – to work harder, be stronger and to make as much as possible along the way.

 

 

Reiva Lesonsky HeadshotRieva Lesonsky is CEO of GrowBiz Media, a media company that helps entrepreneurs start and grow their businesses. Follow Rieva at Twitter.com/Rieva and visit her blog atSmallBizDaily.com. Visit her website SmallBizTrendCast to get the scoop on business trends and sign up for Rieva’s free TrendCast reports.

Ask SCORE

          All the recent news stories about large companies having their data breached makes me wonder: What can a small business do to protect information stored in the cloud? 

About the Author

          This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly 70 current and former business executives available to provide free, confidential, one-on-one business mentoring and training workshops for area businesses. Call 603-666-7561 or visit merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer opportunities. SCORE is a national, non-profit organization and a resource partner of the U. S. Small Business Administration. 

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