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Learn the Basics - Sales and Customer Loyalty Tips

Sales are an indispensable part of running a successful small business. Yet many entrepreneurs shy away from the role because of long-held misperceptions, or they simply don’t feel comfortable doing it. All it takes is a better understanding of the how and what’s of sales to gain a better appreciation of the process. Indeed, many entrepreneurs find that they’re better at sales than they thought, and come to enjoy the challenge and experience.

Steve Engelhardt, who has extensive experience in all aspects of sales in a variety of industries, addresses some of the issues associated with sales in the small business environment.

Q:

What’s the difference between marketing and sales?

About the Author

Stephen Engelhardt ProfileStephen Engelhardt is an expert in sales and marketing, especially for high tech products. He has heavy management, HR and hiring and training skills. Steve's primary career focus was the sale of computers, software other high tech products to a wide range of businesses, especially the financial industry. He worked his way up to the Vice President level by proving that he could develop staff and produce exceptional levels of performance.His expertise is in sales, trade shows, marketing, selection and training of sales personnel, prospecting, pricing. compensation plans, sales expense control, proposal writing and government bidding. He is also quite experienced in a variety of effective forecasting methods.

A well-designed marketing plan can help you raise awareness of your business, attract more customers and boost sales. Use this guide to develop a 12-month marketing plan and integrate it into your company’s business plan.

Step 1: Review the Market

Your plan needs an introductory section – a description of where your business stands today and how you intend to put your marketing plans in place (or change them) and what this will mean to your business the next 12 months.

Your introductory section will contain:

Marketing Plan

About the Author

This guide was developed by the mentors at East Central Ohio SCORE.

Ask SCORE 
          I’m in the process of establishing a graphic design/web development business. 
Should I form a corporation? 

 

CHOOSING YOUR BUSINESS ENTITY
By Attorney Ruth-Ellen Post


The four most common forms of business structure are:

  • LLC (Limited Liability Company)
  • CORPORATION (Conventional and Subchapter S)
  • PROPRIETORSHIP
  • PARTNERSHIP

The following outlines provide very general information on some of the main
similarities and differences among these business structures in six key areas:

About the Author

          This column is brought to you by the Merrimack Valley Chapter of SCORE, with 
nearly 70 current and former business executives available to provide free, confidential, 
one-on-one business mentoring and training workshops for area businesses. Call 603-666-7561 or visit merrimackvalley.score.org for information on mentoring, upcoming 
workshops and volunteer opportunities. SCORE is a national, non-profit organization 
and a resource partner of the U. S. Small Business Administration. 

 

Registering a domain name for your business can be almost as daunting as creating your business’s name. And, in some cases, your domain might become your company’s name! Use Overstock.com as an example – the .com is included and consistently used in the company’s branding efforts. Talk about the importance of finding an effective domain for business in our modern, technology-driven world!

When choosing a domain to represent your business online, it’s good to go in with a game plan. Here are a few ways to get ideas flowing and narrow down your choices:

About the Author

GoDaddyGenevieve Tuenge is a Content Editor and Writer for GoDaddy, focused on website builder and marketing applications for small businesses. As an avid supporter of local mom-and-pop shops, her No. 1 goal is to give small businesses the tools and information they need to thrive online. Connect with Genevieve on Google+

They say not to judge a book by its cover, but we all do it – and the same goes for judging a business by its website! In the online world, your website’s home page is like a book’s cover. It gives a glimpse inside your business’s personality and style. Design it correctly, and your visitors will fall in love at first sight.

Simple Design

Clean, simple website design is growing more and more popular, and we’ve seen big-box businesses set the stage for this new online trend – revolutionizing website design and inspiring creative innovation online. They have millions of dollars to spend on design research; so keeping up with their website design standards is always a good idea.

About the Author

GoDaddyGenevieve Tuenge is a Content Editor and Writer for GoDaddy, focused on website builder and marketing applications for small businesses. As an avid supporter of local mom-and-pop shops, her No. 1 goal is to give small businesses the tools and information they need to thrive online. Connect with Genevieve on Google+

People trust other people. This why third-party review sites are so popular, and why testimonial pages have become a staple element in website design. Learn how you can build credibility for your business by displaying testimonials on your website.

People trust other people. Whether we know each other or not, we look to the opinions of others when we’re faced with certain decisions, such as which new restaurant to try for dinner or what plumber to call when our sink won’t drain. Why? Because we trust that people with firsthand experience can help inform our decision making process.

About the Author

GoDaddyGenevieve Tuenge is a Content Editor and Writer for GoDaddy, focused on website builder and marketing applications for small businesses. As an avid supporter of local mom-and-pop shops, her No. 1 goal is to give small businesses the tools and information they need to thrive online. Connect with Genevieve on Google+

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