How To Articles

Learn the Basics - Financial Management Tips

All small businesses have something in common: a need to fully understand financial aspects such as budgets, cash flow, pricing and balance sheets. Otherwise, entrepreneurs may not fully understand what's happening with their business until it's too late.

Lou Davenport, a SCORE mentor for over 14 years, has helped hundreds of small business owners develop basic financial management skills that lead to success. Read his advice on how you can master your numbers.

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Lou Davenport HeadshotLou Davenport, a SCORE mentor for over 14 years, has helped hundreds of small business owners develop basic financial management skills that lead to success. “I’ve learned that developing a financial plan, forecasting cash flow, and developing balance sheet forecasts are the places where the vast majority of clients hit the brick wall,” he says. It’s one thing to develop a business concept and plan; translating them into numbers is another thing entirely.

Millions of small business owners and startup entrepreneurs are masters at creating great products and services, building awesome teams and winning over customers. Many of them, however, would probably flunk basic bookkeeping. Here are basics of the 10 most common types of bookkeeping accounts for a small business that you should know.

Millions of small business owners and startup entrepreneurs are masters at creating great products and services, building awesome teams and winning over customers. Many of them, however, would probably flunk basic bookkeeping.Collaborating Colleagues

About the Author

Daniel Kehrer headshotDaniel Kehrer, Founder & Managing Director of BizBest Media Corp., is a nationally-known, award-winning expert on small and local business, start-ups, content marketing, entrepreneurship and social media, with an MBA from UCLA/Anderson. Read more of Daniel's tips at www.BizBest.com, follow him at www.twitter.com/140Main and connect on LinkedIn at www.linkedin.com/in/danielkehrer.
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Ask SCORE
          I recently completed development of a new item for the pet industry and will be receiving
the first shipment of product shortly. Though my background is in engineering, I now need to go
out and sell the product to distributors. Any tips on how to become a successful salesman?

          Among the many titles you take on when owning a small business is Chief Salesperson.  Your business literally cannot live without sales growth, and it’s up to you keep start—and keep—those customers coming.

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          This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly
70 current and former business executives available to provide free, confidential, one-on-one
business mentoring and training workshops for area businesses. Call 603-666-7561 or visit
merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer
opportunities. SCORE is a national, non-profit organization and a resource partner of the U. S.
Small Business Administration.

Content Marketing Strategies for Small Business Owners

Having an online presence is an absolute must for today’s small business. But once you have that presence, what is the best way to attract customers to your site?  How do you differentiate your business from the others that are competing for the same customers? The answer lies in content marketing and search engine marketing.

Develop your content marketing strategy with tips from Jeremy Durant. Jeremy is the Business Principal of Bop Design, a business-to-business (B2B) marketing and web design & development firm. He builds relationships with B2B businesses and entrepreneurs in need of a marketing and branding strategy, helping them to develop their unique value proposition and ideal customer profile. In this interview, Jeremy will help you understand the content and search engine marketing strategies that will drive traffic to your site and grow your business. 

Q:

I’ve heard a lot about Content Marketing, but what is it exactly?

About the Author

Jeremy Durant - Bop DesignJeremy Durant is the Business Principal of Bop Design, a B2B marketing and web design & development firm. Jeremy builds relationships with B2B businesses and entrepreneurs in need of a marketing and branding strategy, helping them to develop their unique value proposition and ideal customer profile.  Learn more from the Bop Design on Facebook and Twitter

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Watch this video by Verisign to learn how to get the most out of your social media marketing efforts.

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Verisign logo - Online Marketing
 
 
 
 
 
 
 
 
 
 
Verisign, a global leader in domain names and Internet security, enables the world to connect online with reliability and confidence, anytime, anywhere. Verisign ensures the security, stability and resiliency of key Internet infrastructure, including the .com and .net top-level domains, and its Security Services include intelligence-driven DDoS Protection, iDefense Security Intelligence and Managed DNS.

Watch this video by Verisign to learn tips for building a website for your small business.

About the Author

Verisign logo - Online Marketing
 
 
 
 
 
 
 
 
 
 
Verisign, a global leader in domain names and Internet security, enables the world to connect online with reliability and confidence, anytime, anywhere. Verisign ensures the security, stability and resiliency of key Internet infrastructure, including the .com and .net top-level domains, and its Security Services include intelligence-driven DDoS Protection, iDefense Security Intelligence and Managed DNS.

Starting a business is not easy.  An entrepreneur needs to understand and express his/her passion. To do so means developing a mission statement and a plan. But that’s just the tip of the iceberg. 

Starting a business also requires enthusiasm, energy, and persistence to market your business concepts to suppliers, customers and investors. For an entrepreneur to succeed today, he/she has to be willing to walk through walls.

 

Man and WomanWhen an entrepreneur thinks about starting a business, there are two distinct concepts critical to success:

PASSION

Passion was described best by Steve Jobs -

About the Author

Bert Shlensky HeadshotBert Shlensky​ is an expert in Internet Marketing and apparel. Very Knowledgeable in Executing Import and Export Business. Years of experience in integrating strategy and logistics. Over 30 years of executive experience as a results-driven executive leader in the textile, apparel and internet marketing fields. Strong track record of achieving growth and operating profitability in start-up, internet and turnaround businesses. Most recently I initiated several entrepreneurial startup businesses selling home furnishings on the Internet which achieved sales within 6-10 months of their funding and had a major internet component. These programs were all based on combining Chinese production, internet marketing, SEO, PPC, social media and innovative logistics to market high-quality home furnishings to consumers.

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