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There are many creative ways small businesses can refresh and enhance their printed marketing materials in a cost-effective manner. During this workshop, you will learn simple tips and tricks you can do yourself to make your printed collateral more impactful.   There are many resources you
Promoting Your Video This final installment of the getting started with video series will teach you where and how to promote your videos.
Putting Your Video Together In part 4 of our getting started with video series, we'll take a look at some tips for putting together all of your photos and videos to make a professional video to promote your business.
Marketing Calendar Template Use this template to schedule and organize your marketing activities.
Below is an excerpt from a recent interview I had with Terri Holley, owner of two successful businesses, the popular blog, Revolution Gray http://goinggrayblog.com/ and digital marketing firm Holley Creative www.holleycreative.com/.  Terri shares her process and a great tool list for growing
B2C businesses, you’re on the top of your content marketing game. In our latest content marketing infographic, we’re looking at best practices for consumer-serving businesses. While 86 percent of business-to-business marketers use content marketing, business-to-consumer firms come
Launch Email Conversations, Not Campaigns Email marketing is one of the most effective – and lowest cost – ways for small businesses to promote themselves. But there’s a big gap between businesses that do it well, and those that leave a lot on the table by approaching it wrong.
I could be wrong, but it seems to me that if you’re selling a professional service, you’re going to be most convincing when you “walk the talk,” modeling the behavior you claim to teach. If you’re a personal trainer, you should be in great shape. If
Infographic: B2C Content Marketing Best Practices Part 2 Visually appealing content is more likely to be shared by B2C buyers, part 2.
Do you know what current and potential customers will find when they do an online search for your business name? As much as the Internet can help build your small business, it can also cause irrevocable harm if you’re not actively taking the steps to protect your online reputation. 

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