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SCORE Tip of the Week: Attend a Trade Show Like a Pro
SCORE's CEO, Kenneth R. Yancey, recommends how to make the most of trade shows for your small business.
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Marketing: Plans, Strategies and Mix
Learn about planning the marketing strategy and mix of your small business.
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Making the Right Impression
Westchester SCORE provides tips for creating a strong and effective first impression for your business.
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SCORE Tip of the Week: How to Be a Good Networker
SCORE's CEO, Kenneth R. Yancey, gives tips for maximizing your networking efforts.
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SCORE Tip of the Week: How to Write a Good Press Release
SCORE's CEO, Kenneth R. Yancey, gives tips for writing and distributing an effective press release for your small business.
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Why Even Great Marketing Ideas Fail
Small business owners are always devising “killer” marketing or ad campaigns that – in theory at least – will send business soaring. Whether created in-house or with outside help, it can be a great concept, with sparkling design and a compelling message and yet still bomb
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Increase Your PR Exposure
Steve Strauss, founder of www.theselfemployed.com, gives suggestions for improving the media coverage of your small business.
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Did you know that almost half (40 percent) of teens have iPhones, 44 percent have tablets, and 72 percent of those tablet owners own iPads? This news, recently reported by CNET, got me thinking about trends, the holiday retail season and how both can affect your business.
The holidays are a
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Q: What’s the difference between marketing and branding? And what are the core aspects of each?
Last week, a very bright, hard-working and bright-eyed new entrepreneur came up to me and asked me point blank: so what’s the difference between marketing and branding? I was caught off
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The Secrets of Daily Deals
You’ve tried a daily deal site like Groupon, and you know how powerful a tool it is. Now try these tips to maximize the results of your daily deals.
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