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Editing your writing on platforms is an important element to becoming a successful blog writer or content writer. Using the Yahoo Style Guide, which is the ultimate sourcebook for writing, editing, and creating content for the digital world, provides some recommendations of proofreading
Tips for Naming Your Product or Business Steve Strauss, founder of www.theselfemployed.com, shares tips for changing or establishing a name for your product or business.
Sharing personal experiences online has become somewhat of a national pastime. So it shouldn’t surprise anyone that as consumers spend more time online that online channels and dialogue are increasingly impacting companies’ brands. A large company may be able to afford to hire a
This is the third of four articles in a series about how you can better manage your seasonal sales fluctuations. In the first articles we discussed Understanding Seasonal Sales Trends and Planning for Seasonal Sales. This articles covers Marketing Plans to Manage Seasonal Sales. The final article
Large companies do something called lifecycle marketing. It’s something you can do as a small business to gain a competitive edge and profitably grow your business whether you sell to consumers or other businesses. Lifecycle marketing starts with the customer and their needs.  The
Annual Marketing Budget Template Use this template to plan your business' annual marketing budget.
What's Effective (or Not) in Marketing With all the new means of communicating with customers (and their ability to shout out to the marketplace), it can be overwhelming to sift through the "hype" versus tactics that truly bring results.  Below is a quick overview to
Plan and Prepare to Make the Most of Media A television appearance. A radio interview. An article in a magazine. Every business owner understands the value of positive media coverage. There’s no better way to build your brand.
The ROI of Face-to-face Networking Of the many marketing tactics available, personal networking can be the most effective – or the most distracting. To help you focus on the actual return on investment for your time (and membership fees), ask yourself the following questions (better yet
Find Out How Your Marketing Plan Compares How do your small business’s marketing plans measure up compared to those of other entrepreneurs? Ad-ology Research’s 2011 Small Business Marketing Forecast found that while small companies are still focusing on websites and e-mail as

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