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In this workshop, you will learn how printed materials can help grow your small business. SCORE mentor Simon Mahler shows you how to engage with new clients or customers by creating a visual translation on paper that builds credibility and a reputation that will help your business become
Our newest infographic, B2B Content Marketing Best Practices, reveals the mystery of marketing your business-to-business endeavor. It’s easy to be intimidated by even basic marketing techniques when you cater to other businesses who are trying all the same tactics as you to increase
Video Marketing: Gathering What You Need Welcome to part 3 of the Animoto Getting Started with Video series. In this segment, we'll take a look at how to collect all of the photos, videos, and other things you'll need to create your first video.
Infographic: B2B Content Marketing Best Practices Part I Visually appealing content is more likely to be shared by B2B buyers.
Podcast: Analyzing Web Performance The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. In this podcast, SCORE mentors chat with Scott
Do your readers and potential customers really trust you? Are you sure? Does your online presence send out trust signals? Trust is vital to all of our relationships, both online and off. In order for visitors to your site to become customers, they must feel that you can be trusted with their
What does it take to look like a content pro? A great subject and well written text is a start. But content that really shines and looks like the work of a professional offers that little something extra: an intriguing title, visual branding, clear organization, and outside support for its
Creating a business requires endurance, creativity, passion, money and of course, customers! Devising a marketing strategy to reach those customers is just one step on your entrepreneurial journey.  SCORE has partnered with Canon to develop the “Simple Steps for Starting Your
You have 8 seconds to grab your readers’ attention. In those 8 seconds you better have some amazing words to hook them. You truly need to seduce them: use great language that will create a powerful attraction to your content. And when you have seduced them into reading your article,
Content is king in this day and age. Getting started can be overwhelming with the sheer number of options that are out there. People increasingly look for do-it-yourself alternatives to avoid hiring expensive designers to develop custom websites. The great news for small business owners is that

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