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This free online business workshop will help you: identify your company's competitive advantage determine your strengths, weaknesses, and goals devise a strategy to set your company apart from your competitors. ​
Great companies know how to tell the truth over and over again until customers build a relationship with their brand.  In this blog you will learn how to simply tell the truth and establish your brand in the process. Be True to Your Company First, small business owners need to tell the
Consumers are busy and need to find information quickly and easily on the go. Mobile devices have made it easier for people to access information at their fingertips. In order to remain competitive, small businesses should have a mobile marketing strategy to reach new customers, generate new
When you hear the term email marketing, you probably think of coupons, newsletters and maybe even spam. The negative connotation is unfortunate because email marketing can drive real revenue for any business if it’s handled strategically. One way to unlock email’s massive potential
Sales is the objective of every business and marketing is a bridge between the product and sales. Its the process behind advertising. Its about developing strategies and campaigns to implement advertising techniques that help initiate publicity or draw customers. The success rate of a
Please note: you will be asked to register twice to view this workshop. We apologize for any inconvenience.   Join SCORE mentors Tom Patty and John Pietro to find out how you can use million-dollar marketing ideas on a zero-dollar budget. Learn the strategies of big budget marketing
What Makes Great Web Content? I was recently asked in an interview what my idea of perfect Web content is. My answer: Something that evokes a reaction – whether it’s joy, surprise or anger. As an emotional person, I’m a sucker for anything that makes me happy or makes me cry (for good reasons). But evoking
You can't ignore the importance of face-to-face marketing (or customers might start ignoring your business). Watch this workshop to get unique ideas and training tools from entrepreneur and SCORE mentor P. Simon Mahler. He'll show you back-to-basics strategies to get you and your
How to Create a Marketing Plan for Your Business Most small businesses do some kind of marketing or advertising. But not many have a detailed marketing plan for how they intend to go about it. 
Are you building your business to be long term and making plans to market your business in the future? Or are you surviving to fight another day?     In small businesses across the nation, most owners just struggle with keeping their doors open each and every day.  With this

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