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Too many businesses struggle to consistently generate leads and close sales.  They are constantly scrambling to find their next customer and close their next sale.  Now you can take control of your own business future by implementing one of ten systematic marketing strategies to
Last week we had an amazing turnout of hundreds of business owners with over 300 marketing related questions. While I regretfully could not get to everyone’s questions, I did try and whittle down responses to the most important considerations and tips to get entrepreneurs off and running
Marketing is such a broad topic. It encompasses advertising, social media, search engine optimization, content development, email, public relations, and so much more! As a small business owner, you likely have many questions on creating or improving your marketing strategy. SCORE & Jeanne
What Should You Pay for Marketing Services? You know that you need marketing to increase sales and get the word out. But do you need to hire a professional? Maybe you have already sunk in time and effort with ideas that flopped. How can you be sure you are getting a good return for your business? 
So you’ve decided you need to hire a marketing firm or freelancer for a marketing project.  You’ve determined your goals and written up an RFP (if you plan on getting quotes from multiple places.) Now you need to develop a list of candidates. But with so many
50 Small Business Tips for 50 Years of Success: Marketing Looking to find new customers? Or keep your existing ones? Who isn’t! These marketing tips help you put your best foot forward to the world and to your customer base. From press releases to networking, make all your marketing as effective as it can be! SCORE and MassMutual know how
Small business owners are a frugal bunch. Even when looking at hopefully “growth” oriented activities, a recent 2013 survey by BrightLocal and the Chamber of Commerce demonstrates very conservative numbers: The average spend on marketing by SMBs is $400/month. 32% of SMBs
Does your small business have a marketing plan? If not, you may want to reconsider. While you may think marketing by the “seat of your pants” works just fine—especially today, when social media and other “informal” marketing methods make up much of a small
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.“ David Ogilvy Very simply, online ads need to do three things: Target the right group Capture attention
Repetition also increases (for a while) the authority and believability of what you have to say. Listeners go from awareness of the message to understanding to trust. Yes, the step after that is annoyance, which is the risk the marketer always faces. Seth Godin Fresh content is a critical part

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