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The mobile revolution is in full swing, so it should be no surprise that approximately 28 percent of the visitors to your website are coming via a mobile device. But can potential buyers find your site when searching via mobile? When they do arrive, is your website optimized to help them
Establish a Name, Protect its Trademark Naming is widely thought to be a purely creative process where people drink coffee and brainstorm. Anyone who has tried this methodology to develop a brand name has probably found it to be rather ineffective. During this webinar, you'll learn how
Do you know if your small business marketing efforts are getting results? If your answer is “no,” you’re not alone. Even among leading marketers, few are able to prove definitively that their marketing is having an impact, according to The CMO Survey done earlier this year.
Hands Across the Water – The Joys of Cross-Cultural Marketing It would be cliché to begin by saying that we are in a global economy. Everyone knows that, with the possible exception of the tin-foil hat crowd. Successful marketing strategies in this de facto global economy require a symphonic approach, otherwise, a cacophony will result and failure is
One lesson I have learned the hard way, in baking and in business, is you cannot add a forgotten ingredient once the batter is mixed and in the oven. Unfortunately, key data tied to metrics is often a forgotten ingredient when setting up a new website, accounting system, or partner agreement
As many in the entrepreneurial world, I have become a big fan of Eric Ries and his Lean Start-up philosophy. The big idea is that instead of creating a fully featured, branded, buttoned up product or service, you instead create a series of Minimum Viable Products (or MVPs). The beauty of the
How to Avoid Lead Leakage At ReachLocal – an online marketing services company catering to small business – the mantra is “Don’t leak leads.” And that’s good advice for business owners investing more and more money in online marketing only to have large chunks of leads slip away.
What I’ve Learned About Pricing Part of pricing is trial and error. As your business grows, learn from your experiences and discover what works and what doesn't. Entrepreneur and small business expert Rieva Lesonsky shares three things she's learned about pricing.
I am a true numbers geek. My initial fascination with the discipline of marketing was learning that data can even predict something as seemingly random and variable as human behavior. I can get lost for hours in the analysis of data and the calculation of metrics. But after years of academic

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