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In recent years, social media and mobile marketing have received a lot of attention. Even though email marketing may not seem as sexy, it still remains the cornerstone of digital marketing. In fact, with a strong content marketing approach, email is more powerful than ever. Email marketing
3 Tips for Building a Free Website According to Verisign’s 2013 small business survey, 71 percent of small businesses agree having a website has made it easier for customers to find their business. More and more business owners are turning to free website builders as an easy and economical way to bring their business online
Getting publicity for your small business can seem like a daunting task. Today, print journalism, broadcast journalism and online journalism have created more outlets to target than ever before. However, the results of good PR are so valuable that it's well worth the effort to obtain. A
What's the hardest part of running your small business? If you're like most entrepreneurs, branding/marketing tops the list, according to a recent survey by The UPS Store released in honor of Small Business Month. Lack of financial resources and not having enough time to effectively
SCORE is proud to partner with Verisign to offer this free, nonline training event for small business owners. "Power Up Your Small Business" with training from leading small business experts on starting, marketing, and funding your business. Click here to register and watch the
One of the most important steps in any marketing campaign is measuring the results.  Using web analytics allows you to measure the results of your online marketing and your website’s effectiveness. Sound intimidating? It isn’t. Google Analytics is free and is a good place
Are you a digital marketing ninja, a novice or somewhere in between? A recent survey of small business owners from Yodle has some insights that will help you see where you stand.   Most small business owners claim to be familiar with the basics of social media, content marketing and
Small business owners have adopted social media marketing in a big way, according to the results of a recent survey by Clutch. Almost three-fourths (73 percent) of small business owners surveyed say they either use social media for marketing purposes or plan to start doing so this year. That
Click to Watch On-Demand Webinar Recording! Watch and learn from small business experts, Gene Marks and Ramon Ray, as they discuss the latest trends, tips, and services to help you grow, manage, and increase your profits. You’ll discover how to leverage cloud, mobile, and social
It's not just for teens. Learn how to use this social media tool to make your marketing more creative. If you spend time with almost any high school or college student, you will see Snapchat in play. This enormously popular social media tool lets someone send a “snap” directly

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