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Is your small business planning to expand your online marketing efforts in 2014? If so, you’re not alone. In a recent survey by j2 Global, small business owners’ marketing goals for the coming year are focused on the Internet. More than one-fourth (28 percent) of small and
Is your small business on Yelp yet? The online rating and review site has become a powerful influencer of consumer purchases—but too many small businesses aren’t listed on Yelp because their owners are scared of getting a negative review. If your small business is one that relies
“For our purposes, let’s agree that goals are a reach-it-and-be-done situation, whereas a system is something you do on a regular basis with a reasonable expectation that doing so will get you to a better place in your life. Systems have no deadlines, and on any given day you probably
Facebook has publicly admitted that organic reach for businesses will fall in 2014. Should you stay on the social site and pay to show up in your fans newsfeed or look for higher ground?   There are five questions you need to ask yourself to determine an answer for that question. By
According to DMA Interactive, 54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts.   Growing and converting your email is still one of the biggest missed opportunities I see with all my clients
Summer is an important time of year when it comes to your online marketing. Whether you’re in the middle of your peak season or gearing up for a busy fall, the investment you make in your marketing efforts today will play an important role in the results you’re able to achieve down
Why are you even considering becoming more active online? Sometimes the answer to the savvy marketing versus waste question is in the clarity of your goals for becoming more active in social media.  And ultimately, the proof is in social media’s impact on the results in your company
You have likely heard that having video on your website is terrific for SEO, and sales conversion. But what are the specifics? What types of video are most effective? Is quantity or quality more important? As with last week’s post, I turned to a trusted expert. I have worked with Barbara
It’s easy to fall into the trap of thinking these two areas aren’t connected. The reality is that ‘search’ is already baked into social platforms. As the 800lb gorilla, Google has made it very clear that Google+ is going to be a part of and influence its search results,
Tips for Getting Found Online “How can I get found on the Internet?” This is probably one of the most-asked questions among small business owners, and for good reason. The ever-increasing presence of the Internet as a marketing channel has made search engine optimization and marketing a priority for small

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