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I blog a lot about the value of social media for marketing your small business—because I’ve seen myself how social media can help build awareness of your business and even connect you directly with new customers. Marketing is the most-discussed way small businesses use social media
Often after a conference or when there is a slump in business, an owner of a professional services firm sees the value in having regular client communications via a newsletter. Unfortunately this idea often plays out as follows: The “perfect few” – Full of optimism, the
Client newsletters are an important part of the marketing mix, especially in the case of professional services firms. With newsletters you can stay “top of mind” with a light, unobtrusive touch by reminding clients and prospects of your expertise and value. But what do you write
Have you spent your hard-earned money on online ads and not seen the return you were looking for? No wonder, 77% of online ads are never even seen! Check out this month's SCORE Infographic to get the lowdown on the effectiveness of online advertisements in reaching your consumers, the typical
The bad news: Good content does not necessarily sell itself. The good news: Content marketers, like me, still have a job. Most businesses do not have the time or money to devote to effective content marketing campaigns. If they do put money into it they want to see results. Unfortunately,
Get More Out of Social Media Watch this video by Verisign to learn how to get the most out of your social media marketing efforts.
Keys to Building a Website Watch this video by Verisign to learn tips for building a website for your small business.
How to Redirect Domain Names for Enhanced Ecommerce In one of my earlier blogs, I wrote about how setting up an online retail store is easier than you think. In fact, if you choose to utilize an existing ecommerce platform such as eBay, Amazon or etsy.com for your storefront, it could take under an hour to set up. However, when you’re
Email Marketing: Still Great for Business In recent years, social media and mobile marketing have received a lot of attention. Even though email marketing may not seem as sexy, it still remains the cornerstone of digital marketing. In fact, with a strong content marketing approach, email is more powerful than ever.
Going eCommerce is Easier Than You Think If you’re considering selling goods or services online, or expanding your brick-and-mortar business to the Web then there are two things you should know: It’s never been a better time for e-commerce It’s never been easier to create an online storefront

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