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Facebook ads can be a great small business marketing tactic. The minimum spend is just $1 per day. And at least for now, they are being offered at a low cost – just $0.25 per 1,000 impressions (see chart on right). But PLEASE do not run out and begin blindly using the Promote Post or
Read my lips …“No More Keywords!” If Google’s Larry Page ever uttered those instructions, Google’s Engineers took them to heart. The new Hummingbird algorithm made it harder than ever to create a comprehensive SEO strategy. In September 2013, Google’s
Ever get stumped about what content you should create to draw online readers to your site? In the recent SCORE webinar, "Be Remarkable: Creating Content for SEO,” Shawn Pfunder, a GoDaddy web expert, gave tips on how to gain attention in the online marketplace.  Pfunder says when
Economy is essential to every successful business marketing plan and you want to apply the same analysis to your website design. If you’re not careful, your website can turn from a marketing tool to a business drain. Here are 4 pitfalls to avoid to make sure your website marketing
If your business doesn’t yet have a small business website, you may be intimidated by the idea of creating one. Well, don’t be. A study by BrightLocal surveyed over 800 customers about how business websites affect their buying decisions and what information matters most to them on a
As seen in this photo from the OfficeMax site, overlay screens (also called lightboxes or hoverboxes) are images that appear on top of a webpage. Overlays are often used to encourage visitors to sign up for a mailing list.As seen in this photo from the OfficeMax site, overlay screens (also called
In the recent SCORE Small Business Success Podcast, "Attract New Customers with Online Marketing," Tyler Donahue, a Business Development Analyst at Yext, answered all of our burning questions about how to make the most of your online presence by attracting new customers and building
For years I have been using Google Analytics to help track and measure website results. This data is useful in seeing the statistics for monthly visitors and overall conversion rates for signing up for the newsletter, check-out, etc.  Each month I view whether website performance metrics are
  SEO, SEM, PPC, SERPs - WHAT DOES IT ALL MEAN?! Join this webinar and let SCORE mentor Edison Guzman explain these terms and show you how to make them work for your business. We'll share tips for Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that you can use
Starting an Email Marketing Program Email marketing is one of the most effective ways for a small business to reach out to customers. Get started on your email marketing program with this checklist.

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