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In recent years, social media and mobile marketing have received a lot of attention. Even though email marketing may not seem as sexy, it still remains the cornerstone of digital marketing. In fact, with a strong content marketing approach, email is more powerful than ever. Email marketing
National Small Business Week was first celebrated in May 1963 to recognize the work of American small business owners and entrepreneurs. It’s a fantastic celebration of innovation, collaboration and perseverance. But The UPS Store doesn’t think one week is enough. They created the #
You have a new business, you need more customers, so you're reading the latest and greatest research on marketing plans. But all that reading can become tiresome. Often, marketing plans are written as long prose rather than dynamic pictures. Here are a few one-page marketing plan models
Tips on finding your most loyal clients (who will feed you well): I guess I’m really not sure how smart our dog Abbie is. I mean, of course I’d like to believe she’s the canine Einstein (a great name for a rock band, by the way). But really, how can you tell? It
Trending Demographic: Don’t Forget About Men As you ponder business ideas and markets to target, be sure to factor men into your equation. While women continue to be the driving force of purchase decisions in most households, men are behind many of today’s hottest trends, yet marketers tend to forget about targeting this emerging
Click here to watch! You did it. You took the leap. You've been working on your own. You have customers who aren’t related to you. You, my friend, are an Entrepreneur — Capital E! Now, what's next? How do you find more customers? How do you market yourself and make sure
Click here to watch! Already valued today at $1.5 trillion, the buying power of Hispanics and Latinos is projected to be the fastest growing economy in the United States during the next five years. Yet most small businesses fail to fully tap this opportunity. SCORE mentor Edison Guzman
Fine-Tune Your Brand by Identifying Your Business Niche Is your business’s brand too vague? “Generic” is the death knell for a small company’s brand. Today, when consumers and business buyers have so many choices available to them and are overwhelmed with marketing messages on a daily basis, your company needs a memorable,
How Networking Can Help You Get Your Startup off the Ground You may think of business networking as something you'll do after your business is successful. But in reality, networking during the planning and startup phase of your business can make launching your company much easier.
Infographic: 5 Reasons Your Small Business Needs a Website Still unsure if your small business needs a website? Verisign explains the 5 reasons why you do.

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