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Image brought to you by HubSpot 1.  Inbound Marketing Costs 60% Per Lead Less than Outbound Marketing Outbound marketing or traditional marketing is on the decline according to expert marketing source Hubspot. Chasing customers via the usual route of print, television, banner ads as
Are you itching to start a business, but not sure what industry to get into? Then let the fact that school is starting shortly inspire you. By that I mean, consider starting a business that caters to the nation’s kids. Children of all ages have a lot of power in today’s world. One
Marketing a small business takes time, energy and money in varying degrees. Before you spend any of the three, it’s essential to first gain an understanding of what you have going for you – and against you. Take a Swat at “S.W.O.T.” A S.W.O.T analysis is a marketing
Editing your writing on platforms is an important element to becoming a successful blog writer or content writer. Using the Yahoo Style Guide, which is the ultimate sourcebook for writing, editing, and creating content for the digital world, provides some recommendations of proofreading
According to Google, 97 percent of consumers search for local business online. Does your online business listing stand out from the crowd? Even if you already have a website or social media presence, claiming and nurturing an online listing, such as a Google+ Local, Yelp, and Yahoo Local, can
How to Create a Strategy That Will Evolve With the Overall Changing Internet Search Landscape and Ubiquitous World Wide Web 1. Defining Lingo – Learn the Language Learning terms helps make strategic decisions that effect correct initiatives for high-ranking SERPS (Search Engine Result
Referral Traffic consists of those links that come from other web sources. Not only guiding more visitors to your website, referral traffic also signals credibility and popularity to the Google gods helping your overall SEO. Want a boost in your referral traffic? Here are 7 ideas:
You know that today’s market place is like a small town, when: Every customer can now talk directly to each other People listen more to what your customers say about your company than your advertising The individual human voice is valued over corporate mission statements
When it comes to sales, customer service is the issue that can make or break your business, but the 2012 American Express Global Customer Service Barometer shows businesses are increasingly failing to live up to customers’ service expectations. When businesses fall short, more customers are
Research has shown that customers choose to work with someone who responds quickly and who listens to their inquiry without going straight into the hard sales pitch. How are you capturing that customer lead and listening for your lead conversion process? Here are 3 Easy Steps you can start

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