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Mom Inventors Succeed with Products by Moms, for Moms If you are a business owner, you probably already know women in general are major spenders and influencers of their family members’ purchases. And that means moms, in particular, are a hugely important market. So who better to
Are You a LION or an Archer? As with all things Social Media, there are no lack of articles, case studies and statistics on the value of using LinkedIn. But what may be a bit more difficult to unearth are the few tips that make this tool effective for your particular business. Answer these few
Do you know who your customers are and what they need and want? Do you notice trends in what people are buying, or how and where they are buying those goods? Determining the marketability of your business is done when writing a marketing plan. This valuable exercise helps you to explain the

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