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Ten Simple Steps to Finding Customers and Delivering the Goods Congratulations on your new venture! This booklet is intended to be a concise primer on how to enhance your identification of your target customer and deliver. The following pages feature practical information ranging from pre-marketing ideas and starting as a home-based entrepreneur to shipping
Websites that are created with the customer in mind will be websites generating leads and brand loyalists. The best way to present a website tailored to your ideal clients is to create a website devoted to your buyer personas – and designed to deliver a customer-centric experience. What
Podcast: Networking With a Purpose The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. In this podcast, SCORE mentors chat with Sara Hand about
3 Big Business Online Strategies for Small Businesses Not one of the major brands in market today started that way. The majority of these giants started small, and through a combination of perseverance, smart strategy and a little luck, came to be the worldwide household names we know today. So what online strategies can small businesses learn
Adding a Mobile Aspect to Your Existing Restaurant The mobile food truck craze is still going strong. If you own a brick-and-mortar restaurant, how can you take advantage of this popular phenomenon? There’s still plenty of room for more food truck players—especially in cities with big populations where the mobile trend hasn’t
5 Ways to get Buyers to Come to You Tired of constantly chasing after clients or customers?  Are you relying too much on current clients to send new business your way through referrals? 
5 Ways to Boost Your Website’s Traffic Online success doesn’t happen by magic, and it certainly doesn’t happen overnight. The best websites have some common elements that have been proven to increase traffic (and sales): they use search engines to their advantage by crafting site content to conform to search engine
Getting Your Business Noticed: Social Media, Website or Both? Simply put, engaging on social media AND having a business website that work together is the most effective way to do business online. In an ideal world, all small businesses would do both. But sometimes that isn’t realistic for a small business right off the bat.
You’ve always known that repeat, long-term customers are a good thing for your business. But did you know how good? This month we’ve gathered statistics that tell the true story of the impact customer loyalty has on a small business’s development in the SCORE Infographic,
Looking for a way to measure customer value? We talk about customer value but how do we measure it?  For those of us with a small number of clients, customer value has a face and voice.  We know which customers we love to work with – who appreciate our company and our services.

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