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With small businesses making up more than 99 percent of businesses in the U.S., the small business owner community seems as though it should feel like an all-inclusive club. It’s probably safe to say that everyone either is, knows or does business with a small business owner. But with so
The mobile revolution is in full swing, so it should be no surprise that approximately 28 percent of the visitors to your website are coming via a mobile device. But can potential buyers find your site when searching via mobile? When they do arrive, is your website optimized to help them
Today's consumers demand more from businesses everywhere, making principles like responsiveness, delivering valuable, authenticity, and adaptability no longer a choice. By meeting, even exceeding, these high expectations, companies will become more likeable and see greater business results
Facebook has publicly admitted that organic reach for businesses will fall in 2014. Should you stay on the social site and pay to show up in your fans newsfeed or look for higher ground?   There are five questions you need to ask yourself to determine an answer for that question. By
This week, Monday, December 23rd thru Friday December 27th I have made my short eBook The Secret of Getting Better Customers free on Amazon . And you can get the customizable templates and worksheets associated with the eBook here by signing up at the right. My holiday wish to all is that 2014
Do you know if your small business marketing efforts are getting results? If your answer is “no,” you’re not alone. Even among leading marketers, few are able to prove definitively that their marketing is having an impact, according to The CMO Survey done earlier this year.
Wicked Start has previously blogged about how to learn to network, with tips for meeting people in your industry online and in-person. But sometimes it is the simple things that can help you get going in your networking. Some time ago, I ran an event called Social Media Camp, during
Last week I attended the DAA (Digital Analytics Association) Philadelphia Symposium at the University of Pennsylvania. The concluding talk was by Wharton Professor Peter Fader entitled “How Can Customer Centricity Be Profitable?” The idea is that not all customers are the same and we
SCORE Tip of the Week: Get More Business By Using Referrals SCORE's CEO, Kenneth R. Yancey, explains how to increase customer referrals in your business.
What Really Works for Finding New Customers? Potential customers are everywhere. With today's technology, it is easier to find new customers than ever before. This infographic sponsored by Zipcar shows you the places to get the customers you need and the tools that get the best results.

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