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I suppose I should just come right out and say it: I don’t exactly know how to use the rear windshield wiper on my car. I mean I sort of know how to use it… I know which button turns it on and off; I know that there are three different settings. But I don’t
As its owner, you are your small business’s best brand advocate. Unfortunately, the way human nature works, your customers will probably be more influenced to buy from you if they find out about your business on their own, rather than via straightforward, in-their-face advertising. In fact
Everyone knows they need to market their business to reach potential customers and drive sales. But if your marketing efforts aren’t guided by a thoughtful plan, that time and energy might be wasted. Instead of trying to conquer your corner of the business world by marketing everywhere
It may not surprise you to learn that when branding your business, looks mean everything. A whopping 93 percent of consumers place visual appearance and color above all other factors when shopping, surveys from Kissmetrics show. What’s more, 85 percent say color is their primary reason for
Guide to Rebranding Your Business Your brand is a promise—the promise of the experience you commit to deliver to your customers. A strong brand helps differentiate you from the competition, create an emotional connection with your target market and build long-lasting relationships with your customers. 
You've probably heard companies and brands described as "authentic." But what exactly does this term mean? Do you have to make handcrafted artisanal jams to be authentic, or can a suburban sporting goods store be authentic, too? However you define authenticity, consumers are going
Although a website is an anchor for many companies to conduct business online, it’s not the only way for prospective customers to discover your company and make a buying-decisions. In fact, in many cases, your website may be the last place where people first find your company. Social
Your business may have a strong, well-articulated brand. But even the best brand will suffer if your company's customer service doesn’t reflect and support your brand message. For example, Disneyland's brand is "the happiest place on earth," a brand is reflected at the
There are many creative ways small businesses can refresh and enhance their printed marketing materials in a cost-effective manner. During this workshop, you will learn simple tips and tricks you can do yourself to make your printed collateral more impactful.   There are many resources you
6 Keys to Building Your Own Brand Many small business owners, startup entrepreneurs and self-employed professionals don’t think of themselves as a “brand.” But it’s not a term that applies only to products you see advertised in expensive TV commercials.

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