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Sharing personal experiences online has become somewhat of a national pastime. So it shouldn’t surprise anyone that as consumers spend more time online that online channels and dialogue are increasingly impacting companies’ brands. A large company may be able to afford to hire a
Create, nurture, recognize and reward your Brand Fans who share positive word-of-mouth online and in person. Brand Fans are not just the people who "like" your Facebook page or follow you on Twitter or agree to a connection with you on LinkedIn.  Some of those people will be
The 21st century belongs to design. It’s what’s going to keep you- as an entrepreneur, competitive. With everything else being outsourced, from home loan processing, accounting, to research analysts, design is one area where we have a firm competitive advantage and it’s yours to
How can your company brand be part of the conversation? Despite all the buzz of digital media, most people still seek out, recommend and bash products/services in face-to-face conversations.  And after email, phone conversations (mobile and landline) are the next best form of talking
8 Ways to Build your Baseline Business Reputation Daniel Kehrer answers the question "What is your “Baseline Business Reputation” and how to build it across all touch points with customers and prospects?"
Got Meme? How To Attract Your Clients' and Customers' Attention Does your current title, tagline or catch phrase: Tell people what you do? Create a perception of need? Start conversations?
10 Steps to Protecting Your Ideas Got a great idea? Follow these first steps from SCORE Counselor, Alan Tratner of Santa Barbara, CA.
Limited Offers can Achieve Bigger Results I was listening to a news story recently about a famous French chef (Chef Ludo Lefebvre) who loved to create, to cook, to push culinary limits – but hated the stress, hours and financial overhead of a traditional restaurant. So Chef Lefebvre
When is it best to do-it-yourself or go with a pro? "We are seeing a surge in online video watching that is driven by a combination of broadband access, the increasing use of social networking sites, and the popularity of video-sharing sites," Kristen Purcell, Associate Director for
How many times have you found yourself walking through a store, scanning hundreds of items a minute, disregarding most of them, but occasionally stopping to touch something or pick it up to get a closer look? Now picture that same store - whether a supermarket, department store, warehouse or club

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