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Getting publicity for your small business can seem like a daunting task. Today, print journalism, broadcast journalism and online journalism have created more outlets to target than ever before. However, the results of good PR are so valuable that it's well worth the effort to obtain. A
Think about the last social or business gathering you attended.  What stands out in your mind?  Likely, it was a story relayed by someone you met or knew.  Stories are deeply tied to the way we capture information, attach meaning and retain data. Bottom line is stories capture
Click here to watch! You did it. You took the leap. You've been working on your own. You have customers who aren’t related to you. You, my friend, are an Entrepreneur — Capital E! Now, what's next? How do you find more customers? How do you market yourself and make sure
Designing Product Packaging That Supports Your Brand Your product's packaging serves several purposes: to provide functionality (containing breakfast cereal, for example), to protect the product during transport and shipping, and to appeal to customers who are making a purchasing decision. Despite all of your marketing efforts, the product
Fine-Tune Your Brand by Identifying Your Business Niche Is your business’s brand too vague? “Generic” is the death knell for a small company’s brand. Today, when consumers and business buyers have so many choices available to them and are overwhelmed with marketing messages on a daily basis, your company needs a memorable,
This article is written for professional services firms (adding on to last week’s blog post on tips for refreshing your website). While we all want to use our blog to establish “thought leadership”, it is definitely tougher and tougher for the smaller firm to cut through the
Advertising your business can cost big money. Fortunately, the Internal Revenue Service recognizes these business expenses and allows you to deduct the cost on your taxes. Increased advertising is believed to boost sales and generate more taxable income in the future. Here are a few advertising
Everyone knows they need to market their business to reach potential customers and drive sales. But if your marketing efforts aren’t guided by a thoughtful plan, that time and energy might be wasted. Instead of trying to conquer your corner of the business world by marketing everywhere
You’ve worked hard to develop your business plan and refine your products or services. Now it’s time to connect with the people your business was designed to help. But marketing your company can quickly become expensive. If you’re operating on a shoestring budget, you may feel
How can your business can get the attention of local and national media? It's not hard! It just takes strategy and creativity. Presenter Ramon Ray has been featured in the NY Times, Wall Street Journal, Inc Magazine and beyond. In this webinar, he'll share his secret sauce for getting

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