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Marketing Research on a Shoestring for Small Business Learn about low cost ways to conduct marketing research.
How Operations and Logistics Can Create Marketing Opportunities Learn about maximizing the operations and logistics of your business.
Establishing an effective online marketing presence can be time-consuming and overwhelming, especially if you have a small staff. Here are some quick, simple, and free or affordable online tools that help maximize the results of your online marketing strategies. They’re proof that
Converting Sales Leads Into Buyers SCORE ExpertAnswers When Jill Konrath recognized that the crazy-busy work environment was wreaking havoc with sellers, she immersed herself in the issue until she discovered new strategies that worked. That resulted in her highly acclaimed book, SNAP Selling, which jumped to #1 on Amazon within
SCORE Tip of the Week: How to Write a Good Press Release SCORE's CEO, Kenneth R. Yancey, gives tips for writing and distributing an effective press release for your small business.
So you’ve invested time and money into a marketing campaign. What is a “good” result? The following is a quick guide to average comparison benchmarks by marketing tactic: Email marketing: Effective email marketing is a multi-step process. First you need compelling
10 Tips to Jumpstart Your Video Marketing As online video gets cheaper and easier to produce, and its effectiveness as a marketing method grows, more and more small businesses are jumping in. Business owners who’ve stuck largely to text-based marketing channels such as search ads, blogs and social networks are discovering that
SCORE Tip of the Week: How to Get Publicity for Your Business From Bloggers SCORE's CEO, Kenneth R. Yancey, gives advice for generating buzz for your business through blogs.
I recently held a brainstorming session with a colleague about how a new web site might best attract traffic on a limited budget.  As I looked through the ideas we discussed, I realized that these strategies could be effective for many businesses.  Here they are: Look for Links
Did you know that almost half (40 percent) of teens have iPhones, 44 percent have tablets, and 72 percent of those tablet owners own iPads? This news, recently reported by CNET, got me thinking about trends, the holiday retail season and how both can affect your business. The holidays are a

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