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Q: What’s the difference between marketing and branding? And what are the core aspects of each? Last week, a very bright, hard-working and bright-eyed new entrepreneur came up to me and asked me point blank: so what’s the difference between marketing and branding? I was caught off
New Marketing Tactics Two of the most effective marketing methods for your small business are still emerging, but rapidly being adopted by consumers craving convenience and savings.
The Secrets of Daily Deals You’ve tried a daily deal site like Groupon, and you know how powerful a tool it is. Now try these tips to maximize the results of your daily deals.
Infographics help viewers visualize data and then gain meaning in a fast and fun manner. No wonder that infographics are showing strong results in terms of interest and sharing. But how do you create effective infographics that are more than just “cool pics” and truly further your
Recently, Mbooth conducted an interesting social media study on the power of imagery, communicated appropriately via infographic (click image to the left). They found that videos are shared 12 times more than links and text posts combined—and photos are “liked” twice as much
Why You Should Have a LinkedIn Business Page Although LinkedIn is the world’s largest social media network for business people and professionals, most small business owners still don’t have it on their marketing radar. But that’s changing as LinkedIn itself ads more features aimed at helping businesses market to its 160
Having started businesses myself I know how costly it can be to start up. That’s why when I find a free entrepreneurial tool, I don’t hesitate to pass it along to those working to launch their own businesses. The five resources below are my absolute favorite free tools for small
Far from old fashioned or even obsolete, business cards can be powerful business communication tools. Here are some “out-of-the-box” ideas: Display your product portfolio. For artists and other creatives, the business card can provide an instant portable portfolio of your
Editing your writing on platforms is an important element to becoming a successful blog writer or content writer. Using the Yahoo Style Guide, which is the ultimate sourcebook for writing, editing, and creating content for the digital world, provides some recommendations of proofreading
I’ve been working in the small business community for more than 30 years, and in all that time, one thing has remained constant: Opening a restaurant is always one of the most popular businesses new entrepreneurs dream of starting. Succeeding with a restaurant has never been easy, and in

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