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Is a website really essential? Yep. Customers need to find you and that necessitates having a digital place of business. Your website is your main cyber storefront, the hub where you direct all your other marketing messages. Websites are now essential. Why can't I just piggyback off of
Any real sustainable business is built on the mutual exchange of value. You offer a product or service or experience that is valuable to the customer. The customer signals that value by paying you. Without this value exchange you do not have a customer, and without paying customers, you do not
Editing your writing on platforms is an important element to becoming a successful blog writer or content writer. Using the Yahoo Style Guide, which is the ultimate sourcebook for writing, editing, and creating content for the digital world, provides some recommendations of proofreading
According to Google, 97 percent of consumers search for local business online. Does your online business listing stand out from the crowd? Even if you already have a website or social media presence, claiming and nurturing an online listing, such as a Google+ Local, Yelp, and Yahoo Local, can
With more mobile devices and more content, Google is placing higher priority on returning relevant, localized search results. How do you make sure your customers find you?  With more mobile devices and more content, Google is placing higher priority on returning relevant, localized
How to Create a Strategy That Will Evolve With the Overall Changing Internet Search Landscape and Ubiquitous World Wide Web 1. Defining Lingo – Learn the Language Learning terms helps make strategic decisions that effect correct initiatives for high-ranking SERPS (Search Engine Result
I’ve been working in the small business community for more than 30 years, and in all that time, one thing has remained constant: Opening a restaurant is always one of the most popular businesses new entrepreneurs dream of starting. Succeeding with a restaurant has never been easy, and in
Advertising works because of a combination of things: Relevancy of your message. Reaching the right target audience(s) Frequency - reaching the target audience enough times so they'll have an opportunity to see your ad and perhaps act on it. Timing – is your ad message
Is advertising the best marketing tactic to use?  (Or would something else work better?) Do you want to create an ad campaign or just an ad? Where do you want to advertise? (locally, regionally, nationally, online only) What's your ad budget? Is that enough to do an
Smart marketers don’t typically turn to traditional advertising as a lead generation tactic. It’s not that TV, print or radio advertisements don’t work; it simply takes time and persistence to get in front of the right people and convert them into a lead. However, with the

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