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Our newest infographic, B2B Content Marketing Best Practices, reveals the mystery of marketing your business-to-business endeavor. It’s easy to be intimidated by even basic marketing techniques when you cater to other businesses who are trying all the same tactics as you to increase
You know that content marketing is necessary to increase your brand awareness and attract customers. But what do you blog, tweet, or Instagram when you’re simply out of ideas? It’s a common problem for small business owners. Creating a marketing calendar for your business takes time
What does it take to look like a content pro? A great subject and well written text is a start. But content that really shines and looks like the work of a professional offers that little something extra: an intriguing title, visual branding, clear organization, and outside support for its
You have 8 seconds to grab your readers’ attention. In those 8 seconds you better have some amazing words to hook them. You truly need to seduce them: use great language that will create a powerful attraction to your content. And when you have seduced them into reading your article,
Screw the quality vs. quantity debate and stop worrying about the number of slots on your publishing calendar! Launching and growing a business blog today is far more than filling a pipeline or perfecting your writing chops – it entails visualizing information, optimizing conversions, and
How can you attract more visitors to your small business website? Search engine optimization (SEO) is one way—and in fact, it’s the most effective tactic marketers use, according to a recent report from Ascend2. But while SEO can sound intimidating and confusing, in reality the
Content is king in this day and age. Getting started can be overwhelming with the sheer number of options that are out there. People increasingly look for do-it-yourself alternatives to avoid hiring expensive designers to develop custom websites. The great news for small business owners is that
Podcast: SEO The SCORE Small Business Success Podcast features interviews with the best and brightest in the world of small business, covering topics such as business plans, financing, marketing, human resources, SEO, social media and more. In this podcast, SCORE mentors chat with Scott Gonnello
What Makes Great Web Content? I was recently asked in an interview what my idea of perfect Web content is. My answer: Something that evokes a reaction – whether it’s joy, surprise or anger. As an emotional person, I’m a sucker for anything that makes me happy or makes me cry (for good reasons). But evoking
Of course you want your small business website to rank high in search engine results. Everybody does. A vast number of the small biz owners we talk to over the phone, at trade shows and during webinars ask the same question: “How can I get onto the first page of Google?”

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