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This is the fun part! Now that you have analyzed the market, chosen a target market, and selected your differentiation, it’s time to envision how you will be perceived by the market (positioning) and how you will support that image or slogan with each of the 4 P’s: Product
Master Your Business Plan SCORE ExpertAnswers Whether you're starting up or running an established company, an up-to-date business plan is critical for planning and reaching your goals. In this issue of SCORE ExpertAnswers, SCORE Mentor Mark Lowenstein provides expert advice on mastering this essential business tool
Did you know that almost half (40 percent) of teens have iPhones, 44 percent have tablets, and 72 percent of those tablet owners own iPads? This news, recently reported by CNET, got me thinking about trends, the holiday retail season and how both can affect your business. The holidays are a
Editing your writing on platforms is an important element to becoming a successful blog writer or content writer. Using the Yahoo Style Guide, which is the ultimate sourcebook for writing, editing, and creating content for the digital world, provides some recommendations of proofreading
The Three Things Your Business Plan Absolutely Must Have Business columnist Rieva Lesonsky outlines three things you need to consider in order to craft a fresh and effective business plan.
Business Plan Template for a Startup Business Writing a business plan is an opportunity to carefully think through every step of starting your company so you can prepare for success. The template includes instructions for each section of the business plan, followed by corresponding fillable worksheet/s.
Annual Marketing Budget Template Use this template to plan your business' annual marketing budget.
10 Steps to Protecting Your Ideas Got a great idea? Follow these first steps from SCORE Counselor, Alan Tratner of Santa Barbara, CA.
Learn great tips and tools for your business plan in this workshop brought to you by TSBC and SCORE. PLEASE NOTE: Currently, the program is unable to save your work in this module. We recommend that you complete as much as you can in one session, then navigate to the end of the workshop to
Guide for a Marketing and Sales Plan Want a plan that focuses your time and money?  Rather than complex, time-consuming, dust-collecting volumes, you need a plan that gives you structure and flexibility. You need a live guide that you can look to for direction, and also for options. In

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