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Getting publicity for your small business can seem like a daunting task. Today, print journalism, broadcast journalism and online journalism have created more outlets to target than ever before. However, the results of good PR are so valuable that it's well worth the effort to obtain. A
SCORE is proud to partner with Verisign to offer this free, nonline training event for small business owners. "Power Up Your Small Business" with training from leading small business experts on starting, marketing, and funding your business. Click here to register and watch the
One of the most important steps in any marketing campaign is measuring the results.  Using web analytics allows you to measure the results of your online marketing and your website’s effectiveness. Sound intimidating? It isn’t. Google Analytics is free and is a good place
Are you a digital marketing ninja, a novice or somewhere in between? A recent survey of small business owners from Yodle has some insights that will help you see where you stand.   Most small business owners claim to be familiar with the basics of social media, content marketing and
Small business owners have adopted social media marketing in a big way, according to the results of a recent survey by Clutch. Almost three-fourths (73 percent) of small business owners surveyed say they either use social media for marketing purposes or plan to start doing so this year. That
Click to Watch On-Demand Webinar Recording! Watch and learn from small business experts, Gene Marks and Ramon Ray, as they discuss the latest trends, tips, and services to help you grow, manage, and increase your profits. You’ll discover how to leverage cloud, mobile, and social
It's not just for teens. Learn how to use this social media tool to make your marketing more creative. If you spend time with almost any high school or college student, you will see Snapchat in play. This enormously popular social media tool lets someone send a “snap” directly
Checklist: Why Small Businesses Should Care About Video Marketing Are you harnessing the power of video marketing to grow your business? Here are 10 reasons why video matters—and a checklist of ideas for how to use it.
As its owner, you are your small business’s best brand advocate. Unfortunately, the way human nature works, your customers will probably be more influenced to buy from you if they find out about your business on their own, rather than via straightforward, in-their-face advertising. In fact
Are you struggling to generate enough leads for your small business? Maintaining a full pipeline of leads is every small business owner’s challenge. Here are some ideas (ranked from easiest to more complex) to help you attract more leads. Ramp up the phone calls. I’m always

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