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With smartphones providing the means – and social media providing the outlet – critics (“haters”) can now express their displeasure faster and more publicly than ever before. However, haters aren’t your problem, ignoring them is! In this eye-opening
Although a website is an anchor for many companies to conduct business online, it’s not the only way for prospective customers to discover your company and make a buying-decisions. In fact, in many cases, your website may be the last place where people first find your company. Social
What are the pieces that are needed to help your online business be an immense success? It begins, of course, with offering a product or services that customers need and want to buy. But without a well-developed web strategy, your online business may not achieve its full potential in terms of
Promoting Your Video This final installment of the getting started with video series will teach you where and how to promote your videos.
Eighty-eight percent of rapidly growing small and midsize businesses use social media. If you’re reading this blog post, you’re probably one of them! As we wrap up our set of infographics covering content marketing best practices (see parts one and two), it’s time to think about
Social media is often the most affordable marketing tool available to small businesses. Businesses have hopes of gaining tons of followers and generating new business. Unfortunately, you may not be getting your desired results because you may be making one or all of the following social media
Social media management has become a typical task for small business owners. But while you’re expected to tweet, snap, or post, it takes strategy to turn those surface-level connections into loyal customers you can count on. The secret to social media success is to use it as the start of
You may have heard that blogging will increase brand exposure and potentially grow your customer base. But how exactly does that work? When you blog consistently, you are creating fresh content more often than just updating your website once every few months. Every time you post new content on
Social media marketing is hard, particularly for small and medium sized businesses. In this dynamic one-hour session, Jim Tobin, CEO of Ignite Social Media shares practical tips for using social media to drive real business results, without a huge budget. Ignite Social Media works with
Putting Your Video Together In part 4 of our getting started with video series, we'll take a look at some tips for putting together all of your photos and videos to make a professional video to promote your business.

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