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What social media networks do you rely on to promote your small business? A poll by the Wall Street Journal and Vistage found that small business owners are big fans of LinkedIn, but Twitter—not so much. The survey asked small business owners which social network they think has the
Creating New Sales Opportunities through LinkedIn If you’re not leveraging LinkedIn to attract, research and engage with prospects, you’re missing huge opportunities. In her recent 2013 Sales & LinkedIn Survey, sales expert Jill Konrath found out the secrets of individuals
So you’ve invested time and money into a marketing campaign. What is a “good” result? The following is a quick guide to average comparison benchmarks by marketing tactic: Email marketing: Effective email marketing is a multi-step process. First you need compelling
Which Social Media Work Best for Small Business Small business owners are continuing to try social media as a marketing channel. But with so many options – and limited time and resources to use them – which ones are working best?
Using Social Media to Increase Your Search Rank The rules of search have changed. In fact, they change on a daily basis. But never so dramatic has rank been uprooted since the explosion of social media. Social media sites, especially the powerhouses of Facebook, Twitter, and LinkedIn, have become back-link central for affecting organic search
As a small business owner who wears many hats, just like you undoubtedly do, I have to admit that as much as I love social media, I inwardly groan a little bit every time some new social media site is unleashed or a previously obscure social site (like Tumblr) starts coming to the fore. One more
Are you still feeling tentative about using social media to market your business? A new study by Mass Relevance, reported in ClickZ, shows that more than half (59 percent) of customers prefer to do business with companies that integrate social media into their websites. And in the same study,
Health and Beauty: Online Marketing Attracts Customers A business website, SEO, SEM, email marketing and local search directories are essential tools in attracting customers to your health and beauty business.
Recently, Mbooth conducted an interesting social media study on the power of imagery, communicated appropriately via infographic (click image to the left). They found that videos are shared 12 times more than links and text posts combined—and photos are “liked” twice as much
How are you using social media in your small business? If you’re like most small business owners, you’re spending more time and money on social media and accepting that it’s not a fad, but an essential part of your marketing mix. So say the results of a recent Vocus survey of

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