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Keeping your business thriving means always searching for new ways to attract customers. In today’s world, that means incorporating social media into your marketing and communications plan. Whether it’s through Facebook, Twitter or your own company blog, the value of social media
You’ve heard of e-commerce and maybe m-commerce (mobile commerce) but have you heard of F-commerce? That’s the term that’s sprung up describing small businesses opening storefronts on Facebook. The New York Times recently took a look at this small but growing trend. According
Social Media Strategies for Small Business SCORE ExpertAnswers Does your social media strategy really say everything about your small business? Are you missing out on sales opportunities because prospective customers can’t “find” you? This month, social media strategist and author Cindy Ratzlaff addresses some of the
Is your small business a social butterfly? Are you using social media tools like Facebook, LinkedIn, Twitter and now Pinterest? The latest j2 Global Small Business Opinion Survey polled more than 1,000 small businesses nationwide and found a growing number are relying on social media as a key
Using Social Media “The Right Way” To Promote Content for ROI The best value of social media is that it is truly social. Social media allows you the opportunity to engage and interact with potential customers and new customers by adding a sense of comfort and familiarity to your
Every so often, my team and I will sit down and brainstorm ideas on how to deploy a successful social media campaign. Thinking up and creating a campaign is actually an enjoyable experience, maybe not picnic-at-the-park enjoyable (since there is a lot of day-to-day work: tweeting, posting,
Editing your writing on platforms is an important element to becoming a successful blog writer or content writer. Using the Yahoo Style Guide, which is the ultimate sourcebook for writing, editing, and creating content for the digital world, provides some recommendations of proofreading
Pinterest Popular new social network Pinterest is not just for stay-at-home moms with a penchant for crafts and cooking. Many businesses are taking advantage of Pinterest’s highly visual and highly viral platform to build brand awareness, enhance reputation and drive e-commerce.
Listening Tools for Building Online Conversations Here are some great listening tools for conversations that are already taking place across the social media channels. There are numerous free and paid tools for listening for specific terms in social media.  Here are two great ones:
As marketing dollars flow from traditional to social media, more small businesses are leveraging social platforms in order to drive traffic and increase visibility.  Nearly 60% of small businesses surveyed plan on spending as much or more in 2012 as they did in 2011 on online marketing

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