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Social media is a content distribution and management tool that works through the virtual social environment. It’s a process of communication and content distribution that’s constantly evolving.  Back in the day, content/messages were delivered using pigeons. A more
How do you know that your engagement strategy with your fan base works effectively? When your customers love something, they often connect to their favorite social media platform and share their experience, which is an important stamp of approval. They tell a brand story and share a brand
Do you feel overwhelmed by the pressure to create social media content for your business? Do you stare helplessly at the Twitter app on your phone, unsure of what to tweet next? Social media overload and burnout are common for small business owners. The many tasks of the day, from customer
8 Top Social Media Tips Back when I started my business, social media was just starting to gain in popularity. “What’s a tweet?” I remember thinking. How quickly have things changed in just a few years? There are now over 2 billion social media users worldwide! More than half (52 percent) of
By now you’ve probably read about the “Target troll” who created a fake Target Customer Service account on Facebook, complete with the company’s bulls-eye logo. Inspired by angry customers complaining about the company’s plan to remove “Boy’s” and
If you had any doubts that small business owners have wholeheartedly adopted social media marketing, the seventh annual Social Media Marketing Industry Report should dispel them. A whopping 96 percent of the marketers, business owners and sole proprietors Social Media Examiner surveyed use social
You've probably heard about the growing trend of "crowdfunding." What exactly is it and could it work for your small business? In the SCORE podcast on Crowdfunding, Maryann O'Neil and John Montelione demystify this popular form of alternative financing. They are the co-founders of a crowdfunding
It seems small business owners’ use of social media as a marketing tool may be stalling. According to the most recent American Express OPEN Small Business Monitor, over 40 percent of U.S. small business owners don’t use social media for their businesses. What’s more, the
12 Twitter Activation Tips for Small Business What if you had a way to tap into the thoughts and feelings of some of your customers – and could do it in real time. Might that be valuable?
In 2011, the Get Your Business Online program, along with partners like SCORE, set out to help businesses get found online. After going to every state in the U.S. and working with thousands of business owners, we realized there’s a lot more work to do to help businesses take advantage of

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