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Recently, I was working with a customer service rep of an online subscription service. We had signed up for a free trial, and then forgotten about the service with accounting automatically paying the monthly fee.  Realizing our error, I pulled up online chat and asked for a refund. The reply
Social media has reached a tipping point. For the first time ever, small and midsized business owners say social media is not only the marketing method they use most, but also the one that gets the biggest chunk of their marketing budgets. Essentially three-fourths (74.5 percent) of small and
7 Tips for a Successful Business Blog Does your business have a blog? Should it? A blog can add value to your business as a way to generate leads, publicity, customer engagement and more. But a boring, poorly-planned blog won’t boost your business in the least.
Trying to figure out what customers want to see on your social media channels can be an exercise in frustration. However, if you’re feeling overwhelmed by the options on social media, a recent poll by GoDigital has some good news. GoDigital surveyed 1,000 U.S. adult Internet users ages 18
As a content curator, I’m not just on the hunt for learning the new or what’s buzzing.  But, a big part of content curation is organizing and presenting your collection. I don’t always share links as I find them, but because I use content curation to support curriculum
Add Online Marketing to List of Services Social Media Case Study: Moats Kennedy SCORE and MassMutual know how important it is to get good advice. That is why, for SCORE’s 50th anniversary, we are sharing helpful, relevant, and succinct tips for your business success. The tips are based on real-life
Creating content for their websites has suddenly become a “must” for small business  owners. This Webinar will explain: Why creating content is critical for small business owners How creating content can help your search engine rankings Creating content: Should
Protecting Your Identity In this edition of Cyber Security for Small Business, Steve Strauss speaks with Neal O'Farrell, Identity Theft Council Founder) to learn more about how to protect social media identities of small businesses.
5 Steps to an Effective Instagram Strategy At first glance, Instagram doesn't seem like a powerhouse lead generator. The photo-sharing app, which allows you to add filters, descriptions, locations and hashtags to pictures taken on a mobile device, is great for brand discovery and engagement. But marketers can't include clickable
Is Your Small Business Using Twitter Correctly? Using Twitter to help grow your brand requires more than just sending out an occasional tweet.

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