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4. Unrealistic Costs. Mitch observes that prospective small business owners are "not realistic about costs associated with the cash flow plan." Marge finds "cost estimates, especially build-outs, are usually incomplete, not researched, not based on at least three estimates, don't
Keep Your Eye on the Ball. When you start a business, money is always tight. Attractive opportunities present themselves as quick ways to bring in revenue, but they are a complete departure from your core business strategy. Before you decide to go for it, stop and think about the

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