Building Your Video Marketing Strategy

A successful video marketing strategy does two things. First, it promotes your product or service off your website and attracts new customers. It also improves conversion and engagement on your website.

Learn about the 3 types of videos proven to increase conversion and help move customers through the purchasing process on your website.

1. Company Overview

First things first, embedding a company overview or about us video on your homepage can be a great way to share your story with your customers, put your best face forward, and build a sense of trust. 

2. Product Videos

Product videos are among the most effective types of videos when it comes to increasing conversion and average order value. Through video, you can give potential buyers a much more in-depth look at the ins and outs of your product than you can with simple photos and text.

3. Customer Testimonials

According to Bright Local, 85% of consumers turn to online reviews to find out if a company is reputable.With testimonial videos, you can bring positive reviews directly to your potential customers. If you don't have a customer you can interview in person, you can create a video featuring customer reviews from Yelp and other online review sites.

The objective of your video strategy outside of your website is to capture new customers, re-engage current customers, and drive everyone back to your website. Rather than sharing product videos or general company overview, use offsite platforms such as Facebook and YouTube to share thoughtful, educational content around your business or industry.

Not sure where to start? Make a list of your business objectives, figure out which types of videos are best to help you accomplish them and start with those. In the next part of our series, we'll teach you how to gather everything you need to make your video. Stay tuned!

If you missed it, check out the first video in the Getting Started with Video series, Video Marketing and Your Business. Then view parts 3 and 4 of the series, Gathering What You Need to Create Your First Video and Putting Your Video Together.

About the Author

Animoto logoAnimoto makes it easy to create professional-quality videos on your computer and mobile device. At our core, we believe that video is the most powerful way to communicate what you care most deeply about and that making videos shouldn’t be limited to only those with technical know-how and expensive production equipment. That’s why our team is committed to building products that make it cost-effective, fun, and effortless for anyone to create exceptional videos.