Checklist: Why Small Businesses Should Care About Video Marketing

Are you harnessing the power of video marketing to grow your business? Here are 10 reasons why video matters—and a checklist of ideas for how to use it.

Download this checklist of how to use video in your small business marketing strategy.

Some tips include:man in front of video camera

  • Create testimonial videos with your best customers
  • Demonstrate how to use a product
  • Show off your team and company personality
  • Include links to videos in your email newsletters
  • Add a call to action at in your videos
  • Make sure your video is available online and in your social media
  • Optimize your videos for mobile

About the Author

Animoto logoAnimoto makes it easy to create professional-quality videos on your computer and mobile device. At our core, we believe that video is the most powerful way to communicate what you care most deeply about and that making videos shouldn’t be limited to only those with technical know-how and expensive production equipment. That’s why our team is committed to building products that make it cost-effective, fun, and effortless for anyone to create exceptional videos.