How to Redirect Domain Names for Enhanced Ecommerce

In one of my earlier blogs, I wrote about how setting up an online retail store is easier than you think. In fact, if you choose to utilize an existing ecommerce platform such as eBay, Amazon or for your storefront, it could take under an hour to set up. However, when you’re using someone else’s platform to put your storefront on you should have your own online identity, ordomain name, just as Yadana Beads has done.  If you go to, you’ll see their Web address “points” to their etsy storefront at  By registering their own domain name, Yadana Beads has a branded Web address they can market to their customers with, a consistent address on the Web in case they want to move their storefront from etsy one day, and the ability for a company-branded email to help them look more credible through the domain name.

I’ve also written about marketing with multiple domain names and having them point to one website instead of having to create multiple websites.

Some of the business owners I’ve heard from are excited by these ideas but are wondering, how exactly do I point a domain name to a specific page or website?

Here’s an easy step-by-step process to point, or redirect, your domain name (all registrars are a little different, but should be fairly similar). The idea of Web forwarding is similar to forwarding an email. What you are basically doing is creating a rule that says all visitors to your domain should be directed to a Web location of your choice. You can change it at any time. If you want specific instructions for your registrar (the company you purchased your domain name through), you can search their website with the terms ‘web forwarding’ or ‘redirect domain name.’

  • Log into your account (where you purchased the domain name)
  • Then click “Launch” next to heading “Domains
  • Click on the domain name you would like to redirect
  • Look for “Domain Forwarding” or “Forwarding” section, it should say Domain: Off; click on the “Manage” link
  • Click “Add New
  • Copy your social media or eCommerce link, removing the “http://www.” or “https://www.” before copying the domain into the “Forward to” space. (Remember, this should be the Web address that you want your domain name to point to)
  • Select one of the forwarding settings:
    • Forwarding Only: Prevents your domain name URL from displaying in the browser’s address bar. This is not the best solution if you are trying to increase your natural search rankings.
    • Forwarding with Masking: Prevents the forwarded domain name URL from displaying in the browser’s address bar, and lets you enter Meta Tags for search engine crawlers.

Example of how your domain will appear in the browser bar with each forwarding setting:

Forwarding to


  • Leave “Update my DNS setting to support this change” checked.
  • Click “Add” and then “Save

Note: It can take a few hours for the changes to go into effect.

About the Author

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As the global leader in domain names, Verisign powers the invisible navigation that takes people to where they want to go on the Internet. For more than 15 years, Verisign has operated the infrastructure for a portfolio of top-level domains that today includes .com, .net, .tv, .cc, .name, .jobs, .edu and .gov, as well as two of the world’s 13 Internet root servers. Verisign’s product suite also includes Managed DNS Services, Distributed Denial of Service (DDoS) Protection Services and iDefense Security Intelligence Services. To learn more about what it means to be Powered by Verisign, please visit