How Will New gTLDs Impact Small Business?

Over the next couple of years, domain standards like .com, .net and .org will be joined by potentially thousands of new domain extensions - also known as new gTLDs (generic top-level domains) — like .ninja and .photography. 

What do these new gTLDs mean for small businesses and should you care? 

To gain perspective from those already doing business online, SCORE and Verisign surveyed SMBs to get their thoughts.

Small Business on New GTLDSHow will new gLTDs impact​ small business? 

  • Four out of five SMB website owners prefer a .com web address over a new gTLD web address
  • 81% of SMB website owners believe new gTLDs will be confusing to their customers
  • 94% of Internet users feel safe visiting a .com website VS. 33% of Internet users feel safe visiting a new gTLD website

What do small business owners consider when naming their website? 

  • 77% of SMB website owners prefer a .com web address over a new gTLD that describes their business
  • 79% of Internet users would rather visit a .com web address than a new gTLD one that describes the business
  • 66% of SMB website owners prefer a descriptive, longer .com web address to a shorter new gTLD one



















Additional Resources


What Do New gTLDs Mean for Your Business?

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About the Author

Powered by Verisign imageAs the global leader in domain names, Verisign powers the invisible navigation that takes people to where they want to go on the Internet. For more than 15 years, Verisign has operated the infrastructure for a portfolio of top-level domains that today includes .com, .net, .tv, .cc, .name, .jobs, .edu and .gov, as well as two of the world’s 13 Internet root servers. Verisign’s product suite also includes Managed DNS Services, Distributed Denial of Service (DDoS) Protection Services and iDefense Security Intelligence Services. To learn more about what it means to be Powered by Verisign, please visit