Keys to Building a Website

Watch this video by Verisign to learn tips for building a website for your small business.

The first thing you need to decide is the goal of your website.

Is your goal to get phone calls?  Then you need the phone number to be prominently displayed.  Do you want to drive foot traffic to your business?  Then you better have your address, map, and hours of operation front and center. The point is if people have to scroll through or click to another page to find the information they want, they’re going to go to your competitor’s website.

The second thing is your site should convey your value proposition.  Why should people choose your website or come to your business instead of someone else’s?

Finally, your site should give people a reason to trust you.  How long have you been in business?  What business organizations do you belong to?  What are other customers saying about you?  

Next, we should talk about how to build a website.

There are four ways to do it:

1. You can do it yourself. 

2. You can use the do-it-yourself tools you can find online.  These tools will take care of the technical stuff, but the success of your site will be a function of the time and energy you put into it.

3.  You can get a guy.  This can be a trusted friend or your neighbor’s  kid who’s a technical genius. 

4.  Partner with a company that’s an expert in all the things you need to make a website successful.

Another key for having a successful website is having the right domain name, or web address.  

There are two parts to consider when you decide what your web address or domain name is going to be - one on either side of the dot.  The first part is the one you create.  The one that’s unique to your business.  Here are a few tips:

It should be simple.  Make it easy for your customers to remember your web address. 

Be as descriptive as possible.  If you sell bagels, it’s probably not a good idea to have a website named in honor of your favorite pet.  No matter how much whiskers loves your bagels.  Your website name even impacts how search engines like Google rank your site.  The more relevant your web address is to what people are searching for, the higher it will be placed in search results.

The second part is choosing a domain. Since most websites end in a .com or a .net, those extensions inspire trust when your customers click.

Get starting choosing your web address by using the Website Name Suggestion Generator. Just enter a few keywords in this tool and you’ll get a few suggestions for your website.

About the Author

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Verisign, a global leader in domain names and Internet security, enables the world to connect online with reliability and confidence, anytime, anywhere. Verisign ensures the security, stability and resiliency of key Internet infrastructure, including the .com and .net top-level domains, and its Security Services include intelligence-driven DDoS Protection, iDefense Security Intelligence and Managed DNS.